Adoption & Parenting
Background:
The client is a small parenting & adoption company based in South Asia. The challenges were:
What We Did: ResultFirst used a wide matrix of service related keywords and generic keywords to improve the site’s visibility. We combined this with extensive Google Map optimization, online PR and local optimization. The Result: Within three months of starting the campaign, ResultFirst delivered the following results:
- High dependency on yellow pages for new business
- Need to maximize visibility
- Aim to increase volume of business inflow
- Ambitions of catering globally
What We Did: ResultFirst used a wide matrix of service related keywords and generic keywords to improve the site’s visibility. We combined this with extensive Google Map optimization, online PR and local optimization. The Result: Within three months of starting the campaign, ResultFirst delivered the following results:
- Google Map rankings across 200 locations
- Traffic increase by 70%
- Top rankings across generic and service specific keywords
- Increased global popularity
Some top ranking keywords are:
| Keywords | Baseline Rank | Current Rank | Position Jump |
|---|---|---|---|
| International Adoption agency | 76 | 1 | |
| International Adoption | 162 | 3 | |
| Adopting from Ethiopia | 49 | 6 | |
| Ethiopian Adoption | 45 | 3 | |
| Christian Adoption Agency | 157 | 7 | |
| Foreign Adoption | -- | 5 | |
| Waiting Child Adoption | 39 | 8 | |
| Korean Adoption | 108 | 4 | |
| China Adoptions | 17 | 3 | |
| Adopt from China | 26 | 4 |










