Adoption & Parenting

Background:

The client is a small parenting & adoption company based in South Asia. The challenges were:

  1. High dependency on yellow pages for new business
  2. Need to maximize visibility
  3. Aim to increase volume of business inflow
  4. Ambitions of catering globally
What We Did:

ResultFirst used a wide matrix of service related keywords and generic keywords to improve the site’s visibility. We combined this with extensive Google Map optimization, online PR and local optimization. The Result: Within three months of starting the campaign, ResultFirst delivered the following results:

  1. Google Map rankings across 200 locations
  2. Traffic increase by 70%
  3. Top rankings across generic and service specific keywords
  4. Increased global popularity
Some top ranking keywords are:
Keywords Baseline Rank Current Rank Position Jump
International Adoption agency 76 1 75
International Adoption 162 3 159
Adopting from Ethiopia 49 6 43
Ethiopian Adoption 45 3 42
Christian Adoption Agency 157 7 150
Foreign Adoption 5 95
Waiting Child Adoption 39 8 31
Korean Adoption 108 4 104
China Adoptions 17 3 14
Adopt from China 26 4 22