GMAT Club - ResultFirst

Thanks to Resultfirst’s efforts, we’ve made it to 1M organic growth. They’ve made our site easier to use and find, particularly for key keywords. With ResultFirst’s help, we’ve tidied up our site by removing unnecessary pages and spam, boosting our credibility. This clean-up, along with our improved visibility on search engines, has directly contributed to our remarkable milestone. Would recommend them anyday!

GMAT Club

About GMAT Club

The GMAT Club is an online community and resource hub specifically designed for individuals preparing for the Graduate Management Admission Test (GMAT). The GMAT is a standardized test widely used in the admissions process for graduate business programs, such as MBA (Master of Business Administration) and other management-related degrees. 

Some Competitive Keywords in the Program

Key words
Rankings
Before SEO After SEO
Target Test Prep Coupon Code 3 1
Target Test Prep Reviews 3 1
gmat course reviews 9 1
best gmat preparation online 11 2
magoosh gmat 4 2
magoosh gmat review 5 2
magoosh gmat prep 5 3

The Challenge

  • The website encountered the issue of multiple pages competing for rankings on identical keywords, creating confusion and diluting the visibility of individual pages in search results.
  • Challenge of structured data inconsistencies, where mismatched schema markup across various pages hindered SEO performance
  • GMAT Club encountered the issue of spam backlinks, with numerous low-quality or irrelevant links pointing to their site, negatively impacting SEO credibility.
  • Their website faced challenges with Core Web Vitals, including issues with LCP, FID, CLS which were impacting site's user experience and search rankings.

Business Strategies

  • We consolidated content and implemented strategic keyword targeting to focus on distinct topics per page, enhancing their individual visibility in search results.
  • We standardized schema markup across all pages, ensuring a uniform implementation that boosted SEO performance and clarity for search engines.
  • We conducted a thorough backlink audit and used the disavow tool to remove or disassociate the site from low-quality or irrelevant links, restoring the website’s SEO credibility.
  • We optimized the website by improving loading times, reducing first input delay, and minimizing layout shifts, thereby enhancing user experience and positively impacting search rankings.

Result

  • 517% Increase in Organic Growth
  • Decreased website spam score to 2%
  • Targeted pages now rank in the top 5 for key search terms.

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