FAQs

Q. WHow are my search advertising keywords determined, and how many will be used?

A. The keywords are researched after studying the industry and your competitors. An extensive analysis is done and then keywords are selected to run the campaign. The number of keywords to be used can vary based on the budget for the PPC campaign and also on the target market nature of the business.

Q. Where will my ads be shown?

A. . The ads will be shown on networks of all the PPC engines that you choose to run the campaign on. E.g. if you run the campaign on Google for content and search network both, the ads will be shown on the right hand side of the search engine result page and also on the 3rd party websites registered in content network of Google.

Q. How is my budget determined?

A. The budget is determined based on the competitiveness of the keywords that you choose to run the SEM campaign for. If the keywords you choose are like: loan, real estate, etc the budget should be more as compared to keywords like: data extraction tools. Hence, the budget is directly related to the competitiveness of the keywords.

Q. How can I track the performance of my campaign?

A. We will be sending you regular reports with details of the campaign to give insight into the performance of the campaign. The dashboard view of the account can also be taken from the PPC engine’s dashboard with whom the ad is running.

Q. What steps do you take to ensure my campaign performs well?

A. We regularly work on the campaign to manage and maintain the performance of the account. Various steps for optimizing the landing page, keywords, ads, etc are followed as needed to optimize the campaign. A proper check on the performance metric is done to be able to achieve the targets.

Q. How many campaigns have you run for businesses like mine?

A. We have done optimization of campaign for lot of industries. We have served industries like real estate, software development, mobile, wireless technology, retail, etc.

Q. Who will be working on my campaign? What is their experience?

A. We have GAP certified professionals who will be working on your campaigns and provide you great service.

Q. What can I do to make my campaign successful?

A. We will need your support to help us finalize the keywords for the program and return to our queries in a timely manner so that we optimize the account to best of our capabilities.