SEM

We Guarantee You Unparalleled Promotional Campaigns!

Our search engine marketing approach is defined by a combination of processes each of which is oriented to ensure maximum revenue generation for the investment you make. We customize our SEM approach including the resurrecting your existing strategies to suit the specific needs of your business.

To ensure that our clients can derive maximum benefit from SEM, we have segregated our PPC search engine marketing exercise into two distinct phases. The first phase is the initiation set up which sets your search engine marketing campaign in motion. The second phase is a monthly phase to ensure effectiveness and to track success of the entire PPC search engine marketing campaign.

Initiation Phase:

The first phase of our SEM campaign consists of five different processes:

• Keyword Analysis and Selection: Keyword analysis and selection involves the most crucial aspect of picking the most appropriate keywords for your website. This is done to make sure that your website is completely relevant to your business and is visible to the target audience.
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• Ad Creation/Dynamic Landing Page Creation: We undertake this to ensure that through DKI (dynamic keyword insertion) the keywords triggered by a search can be directly added to your ad text making the ad more relevant.
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• Competitive Benchmarking: This is adopted to reduce whatever positioning advantage your competitor might have in relation to keywords relevant to your business.
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• Website Log Analysis: We keep track of every single visit to your website including by whom, when and how. It gives us the requisite information needed to better customize the PPC search engine marketing campaign for you.
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• Account Setup: Your PPC campaign effectively takes off after we create for you an exclusive pay-per-click account to promote you through different search engines.
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Monthly Phase:

This is essentially an ongoing process that involves monthly reports and maintenance exercises to ensure complete success of the SEM:

• Account Reporting and Analysis: We prepare monthly reports of your account and do the necessary analysis to update you about the places where your sponsored listings appeared and also what were the number of clicks each listing received.
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• Account Maintenance and Optimization: For the realization of the initial goal behind undertaking PPC search engine marketing campaign, we maintain your PPC account on a monthly basis. Using the account analysis results we keep optimizing the campaign to get the best out of the entire SEM process.
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Working as your ideal search engine marketing consultant, at ResultFirst we have been successfully implementing SEM strategies to consistently generate enhanced pay-per-click traffic for our clients.

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