B2B Online Marketing Strategy: What you need to keep in Mind

When it comes to creating a successful marketing strategy, it becomes extremely important to understand your target audience and know exactly what they are looking to buy. Although, the ultimate aim of both B2B and B2C organizations is to maximize sales and returns, it is extremely important to understand that the prospects for both types of organizations are different, which makes it important to create a separate online marketing strategy for B2B organizations.

According to the stats, it is seen that a lot of companies face difficulties to create a successful B2B online marketing strategy, due to which, many B2B businesses are still on cold calls. Around 85% B2B customers search the web before making a purchase, hence, creating a visible virtual presence is not just an additional task, it is a necessity. As per a recent research, around 77% of B2B buyers said that they do not talk to a salesperson until they have performed enough research about a company online.

Considering the above-mentioned stats, it has become important for B2B companies to get on the web wagon. Here are a few effective factors that may help you create a successful online marketing campaign for business to business organizations.

Creating a Campaign

To create a successful marketing strategy, it is advisable to prepare a strategic layout of an integrated online marketing strategy that is focused on your prospects and customers and is aligned as per your business goals. This should be the foundation of your strategy. It is seen that more than 64% CMOs have either an informal or absolutely no process to manage their marketing automation.

Content Strategy

Content is a great way to keep your target market informed and helps you get found in search results. It also drives through inbound traffic, attracts maximum customers, convert leads and engage prospects. For maximum benefit, it is advisable to create and distribute the following

• Blog post
• eBooks
• Whitepaper
• Infographic
• Videos
• Webinars
• Case Studies

According to stats, more than 80% CMOs prefer to get company information from blogs and articles, instead of basic advertisements. More than 70% B2B marketers use content marketing for lead generation.

Traffic

Getting found on SERP is the best way to drive traffic. Content promotion drives website traffic and attracts prospects by offering them relevant information. According to stats, content generates around 70% more leads and a series of articles generate 90% more inbound links and 50% more visitors. Also, more than 70% B2B companies acquire customers through numerous social destinations such as FB/Li/G+/TwTr.

Lead Generation

Getting quality traffic is the first and important step but a successful campaign needs a lot more. Turn visitors into paying customers through effective lead generation campaigns. CTA, banner ads or text with persuasive action oriented words throughout the website and blogs.

Management & Measurement

To make the most of your campaign, it is advisable to continually measure your marketing practices and campaigns. Various analytical tools allow you to measure in real-time by using numerous metrics of your strategy.

Conclusion

Follow the above mentioned tips to create a successful online marketing strategy for your business.

Have any suggestions or need to share related information? Mention in the comments section.