Panda 4.0, Payday Loan 2.0: Commotion Galore in Google’s Stable

Written By 10 June 2014 ~ Comments (0)

Google, after just two months of releasing “major algorithm flux trackers and webmaster chatter”, has stirred the digital marcom industry once again. Although the implementation of these reforms wasn’t formally announced, this time, the search major has confirmed two major updates – the good old Panda is back in a more stringent 4.0 avatar, along…

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Google Keyword Planner Tool: What’s New?

Written By 08 May 2014 ~ Comments (0)

After about a year of replacing its ‘Keyword Tool’ with a more capable ‘Keyword Planner’, Google has released an updated version of the tool. This brief post discusses the new features that the search giant has added to Keyword Planner and what they translate into for online marketers and businesses. Keyword research is an integral…

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Google Hummingbird: What It Means For Your SEO Campaign

Written By 13 January 2014 ~ Comments (0)

Marking its 15th anniversary of the global search giant, Google announced the Hummingbird update on September 26, 2013, claiming that it will offer a more human way for the search engine to interact with users and provide more direct answers. The update, which is touted to be the largest change to Google’s algorithm till date,…

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What Do You Do When Keyword Data Is 100% Not Provided

Written By 29 October 2013 ~ Comments (0)

As SEOs we’re fond of data. It helps us do better marketing and make the Web a better place. Keyword referral data (ie the words that are actually getting traffic to your site), of all, has always been most helpful for us. For those who don’t know, Google, in the quest to make search more…

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What the Heck Is Google’s Hummingbird

Written By 03 October 2013 ~ Comments (0)

It’s up and running. Yes, we’re talking about Google’s new algorithm (not algorithm update, mind) called Hummingbird. Amid rumors about another Google algorithm update, Google, on its 15th birthday, surprised us all by announcing Hummingbird algorithm that replaces Google’s old algorithm. Hummingbird potentially affects 90% of all queries (don’t worry, these are the ones that…

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