Smart Tactics to Combine SEO and Content Marketing for Improved Traffic

Written By 27 June 2014 ~ Comments (0)

When it comes to marketing an online business, numerous factors should be considered because no approach works single-handedly. For improved traffic, it is important to select the best possible combination and make the most of it. Content marketing and SEO fall in the similar category. If you observe, it is not wrong to say that…

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How Mobile Ready is Your Business?

Written By 18 June 2014 ~ Comments (0)

Why be mobile ready? In the US alone, 271 million people own a smartphone or tablet, with 95% of them using their device to perform local searches. The rapidly increasing base of smartphone users translates into a huge base of prospective customers for all businesses, and it’s only a northwards journey from here. Thus, it…

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Panda 4.0, Payday Loan 2.0: Commotion Galore in Google’s Stable

Written By 10 June 2014 ~ Comments (0)

Google, after just two months of releasing “major algorithm flux trackers and webmaster chatter”, has stirred the digital marcom industry once again. Although the implementation of these reforms wasn’t formally announced, this time, the search major has confirmed two major updates – the good old Panda is back in a more stringent 4.0 avatar, along…

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Google Keyword Planner Tool: What’s New?

Written By 08 May 2014 ~ Comments (0)

After about a year of replacing its ‘Keyword Tool’ with a more capable ‘Keyword Planner’, Google has released an updated version of the tool. This brief post discusses the new features that the search giant has added to Keyword Planner and what they translate into for online marketers and businesses. Keyword research is an integral…

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What Is Search Engine Optimization and Why Is It Important: A Dummies Guide

Written By 02 May 2014 ~ Comments (1)

Current Scenario – The Reason for the Rise of SEO The evolution of webosphere has transformed every conceivable aspect of human existence, with people turning to the virtual platform to fulfill all types of requirements, ranging from everyday tasks such as buying credit for their mobile phones to more serious requirements, such as buying insurance…

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