Marketing

The Challenges:
The client is a webinar service provider; it generates leads and promotes webinars. It follows the B2B business model. The major hindrance to the client’s business growth was due to its poor online visibility. The website had a very low online presence in organic search results due to which the client’s online sales and revenue.

What We Did:
ResultFirst devised a six-month strategy that was targeted to increase the sites visibility on:

• Organic search
• Paid search
• Social media

We initiated a link building campaign on the targeted keywords. We also made a few changes on the website to make its website more search engine friendly

The Results:

• Achieved 70% top 10 rankings
• Doubled the marketing ROI
• Enhanced brand visibility in UK, Europe and Canada
• Enhanced site revenues through pay per click and search engine optimization

Some top ranking keywords are:

Keywords

Baseline Rank

Current Rank

Position Jump

Marketing Webinar

8

5

3

Webinar Marketing

7

6

1

Online Webinar

24

7

17

Whitepaper Marketing

--

10

90

Webinar Promotion

6

1

5

Webinar Strategy

6

6

0