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Case Studies
Case Study
Twitter
SEO Marketing
The Challenges:
The client is a webinar service provider; it generates leads and promotes webinars. It follows the B2B business model. The major hindrance to the client’s business growth was due to its poor online visibility. The website had a very low online presence in organic search results due to which the client’s online sales and revenue.
What We Did:
ResultFirst devised a six-month strategy that was targeted to increase the sites visibility on:
We initiated a link building campaign on the targeted keywords. We also made a few changes on the website to make its website more search engine friendly
The Result:
- Organic search
- Paid search
- Social media
We initiated a link building campaign on the targeted keywords. We also made a few changes on the website to make its website more search engine friendly
The Result:
- Achieved 70% top 10 rankings
- Doubled the marketing ROI
- Enhanced brand visibility in UK, Europe and Canada
- Enhanced site revenues through pay per click and search engine optimization
Some top ranking keywords are:
| Keywords | Baseline Rank | Current Rank | Position Jump |
|---|---|---|---|
| Marketing Webinar | 8 | 5 |  3 |
| Webinar Marketing | 7 | 6 | 1 |
| Online Webinar | 24 | 7 | 17 |
| Whitepaper Marketing | -- | 10 | 90 |
| Webinar Promotion | 6 | 1 | 5 |
| Webinar Strategy | 6 | 6 | 0 |
