SEM

At ResultFirst we adopt a transparent and work based payment module for your Pay-Per-Click marketing campaign that suits you the most.

We give you a clear picture of the process and the costs involved. There are no hidden or unexpected costs involved here. Right from establishing your account through the bid strategy, creative copywriting to monthly maintenance costs, we keep you updated about anything and everything that could cost you even a single cent.

ResultFirst’s SEM – Where You Always Know What You Are Charged for!

We outline each and every aspect involved in your PPC campaign at the very onset to ensure complete transparency and to avoid any confusion.

Our fee is defined by what you require from your PPC campaign and the amount of work that would be done to help you accomplish your SEM goals. The proposed costs include the complete PPC search engine marketing exercise; initial setup as well as monthly management.

Initial Setup:

The initial setup sets off your PPC campaign. It involves:

• One-on-one consultation with our SEM expert.
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• Advanced keyword research.
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• Competitor Analysis.
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• Setting up of account with major search engines including Google.
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• Strategic ad copywriting and setting up of campaigns, ad groups and keywords.
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• Selecting/recommending landing pages.
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• Installing Google Analytics and/or conversion tracking scripts.
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Monthly Management:

The monthly management ensures effectiveness of your PPC campaign through regular evaluations, frequent refinements and regular updates. It involves:

• Strategic bid management.
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• Monitoring and tweaking your PPC campaign to continually improve its performance.
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• Refining and testing ads to get highest CTR with lowest possible CPC.
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• Monitoring clicks, conversions and click fraud activity.
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• Checking average position of key phrases, and raising and lowering CPC whenever needed to maintain the optimal position.
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• Alerting you for any new potential keyword opportunities.
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• Replacing poor performing keywords.
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• Tracking effectiveness of each keyword using conversion tracking statistics.
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• Advising client on budget allocation for each ad group for maximum profit.
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• Monthly performance reporting and strategic planning.
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