Uniform Producer

The client is an emerging uniform producer and provider.

The company approached ResultFirst with the key objective of:

• The website did not have much visitor traffic. Their main objective was to draw relevant traffic to the website
• Attain top rankings for the website in major search engines for many industry relevant keywords. Though some keywords were already used on the website, they were not beneficial enough.
• The company needed to improve the conversions as website is one of their major lead generation source
• To improve online brand visibility and recognition.

We initiated the project with the following plan:

A Comprehensive keyword research was carried out and a complete site optimization plan was devised. Our SEO professionals choose some highly relevant and geo-targeted keywords that could provide high ROI for link building. Some pages of the website were chosen to be optimized for the selected industry relevant keywords and we optimized the site, updated the Meta tags and optimized the content to attain higher rankings.

Simultaneously our link building team initiated a link building campaign to improve the popularity of the website targeting the finalized keywords. Article syndication was done to increase the volume of traffic to the site. Other off-page activities such as social bookmarking, directory submissions etc. were also carried out.

Apart for these, ResultFirst also suggested some design and usability changes to improve conversion rate which later resulted in redesigning of the website.

The Result:

• The keywords for which the website was not ranking in top 100 started to rank on first and second page.
• There was an overall traffic growth by 53%.
• The number of conversions has also improved and is expected to increase in coming months.