Retail

Jewelry

The client aims at providing highest quality custom made stone embedded jewelry. Company wanted ResultFirst to help with the following challenges:
  • Getting good ranks for industry relevant keywords.
  • Running an aggressive link building campaign.
  • Getting an increased volume of traffic to the site.

We accepted the challenge, pulled our sleeves up and started off with:
  • Keyword research for industry related keywords that could help in better return on investment.
  • Efficient Link building campaign that would increase the website's relevance on various search engines.
  • Article syndication, correcting site designing flaws like broken links.

Conclusions:
  • Our efficient link building methodology has helped in increasing the popularity of the website.
  • The website has achieved higher ranking for some of the keywords that listed nowhere in the search results.
  • The average keyword ranking of targeted keywords has improved by 53% in 4 months.

Some top ranking keywords are:
KeywordsBaseline RankCurrent RankPosition Jump
Gemstone Engagement Rings 37 4 33
Gemstone Wedding Rings 20 2 18
Sapphire Engagement Rings -- 6 94
Sapphire Wedding Rings 51 4 47
Pink Sapphire Engagement Rings 33 4 29
Emerald Wedding Rings 34 2 32
Ruby Wedding Rings 28 2 26
Eco-friendly Engagement Rings 57 5 52