SMO

Social Business = Successful Business

Social media has completely redefined how people discover and share information and content. Raging popularity, ease of use and low cost has made social media a sought after marketing avenue. Social media optimization (SMO) integrates technology, ingenuity and speed for promoting your business across multiple social media channels in one go. Driven by Web 2.0, social networks like MySpace, YouTube, Facebook, Twitter, Digg, LinkedIn and Flickr have emerged as a potent platform for promoting your business as well as keeping a tap on the likes and dislikes on your customers.

Are People Talking About You?

With more customers flocking to social media sites every day, blogs, social-networking sites and online forums are swarming with infinite choices. To rise above this competitive clutter, it has become imperative that businesses have a strong presence on social network sites. Making people say the right thing, being part of the right discussions, at the right time is imperative for a successful social media presence.

Social media goes much beyond creating profiles on Twitter, LinkedIn and Facebook. Marketing through social media needs a well thought strategy to meet success. Your need deft strategies to build a social reputation that makes people rave about your business. This is what ResultFirst does for you.

Defining Your ‘Social’ Success

Which site would suit my business? How should I use Facebook and LinkedIn to get more prospects? What should I tweet and how? ResultFirst can take care of all your social media worries. From positioning your business as a thought leader to instigating discussions that lead to greater sales conversions, we can manage your social media profile with seasoned expertise. Our SMO services span the following mediums for building a stalwart social reputation for your business:

• Profile creation on multiple social networking websites and community building.
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• Regular addition and tweaking of optimized, well-linked content on the social media websites.
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• Viral marketing of videos, events, news, articles etc. that are relevant to your business.
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• Integration of blog, RSS, tagging and other tools with your website and blogs to reinforce your social media presence.
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• Promoting website through free and paid advertisements on social networking websites to drive targeted traffic.
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• Creating custom applications for social networking websites such as Facebook, MySpace, Orkut etc.
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How Do I Measure My Social Presence?

Unlike SEO, exact analysis of SMO is not easy to determine. However, the effectiveness of SMO can be measured using some or all of the following parameters:

• Traffic trends using Analytics
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• YouTube video views
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• Leads, inbound calls
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• Facebook or LinkedIn friends/contacts
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• Improved search rankings
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• Google Trends for high volume keywords
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