
The Background:
This website had a very limited online marketing exposure and was dependent completely on offline advertising. The website had Strong visuals but had limited content relevancy. The brand related traffic which was coming to the website was generating revenue only. The visibility of the website in organic search results was very minimal.
What We Did:
The team at ResultFirst launched a comprehensive geo-targeted SEO campaign which included promoting a mix of generic and specific key words, restructuring the internal link architecture and developing content and optimized meta data, as well as generating topically relevant back links.
Campaign Results:
As a result of our activities the overall site revenue increased by 300% and dependency on brand related traffic reduced. Search Engine visibility increased on generic terms which increased the organic traffic by 260%.
