Of Course Offer Can Improve Your Conversions, Provided …
We want to confess something.
We love it when we get an offer on SEO tools that businesses like us need all the time.
And over the years we’ve found that it’s not just us, but everybody, including you. Everybody loves offers. Which means offers are probably the most persuasive thing ever.
You have your doubts?
Alright, try this little experiment. Suppose you decide to launch a new product.
Let’s say it’s a healthier substitute to sugar.
Invest in its marketing and sell it for free, for some time. Rest assured, for it’ll become your most successful product in no time (if it’s really good).
For those who don’t know, the British did exactly this in their colonies back in 19th century. Surprisingly enough, they were able to make people addicted to sugar in the countries where only jaggery and rock sugar were used as sweeteners. And helluva profit their sugar industry made.
The strange part about this example is that sugar is (and has never been) no way as good as jaggery and rock sugar. Even then the mantra worked.
But note: that was around 200 years ago. Today, if you want to make this mantra work, you need to keep the following things in mind.
Make sure your product is decent
Even if you sell an inferior product free all your life, you won’t be able to get a market for it. Simply put, unless you create a product people want, forget about offers or making waves in any manner.
Consider CrazyEgg, a famous heatmap tool, as an example. Neil Patel, the co-founder, confessed that he wouldn’t have been able to make it a smashing success had CrazyEgg been just another heatmap tool.
Take away: you need to deserve attention if you want to get attention.
Offers don’t entice everybody into being your customer for life
Ever heard of bargain hunters? No? They’re the people who’ll use your product only if it’s free – and only till it’s free.
We were an antivirus bargain hunter too, when we were young. 😀
Jokes apart, your offers may not be the best option for bargain hunters, because they won’t give you money after your offer lasts and would rather run away to your competitors, seeking a similar offer.
Now it’s your turn to tell us your opinion about offers. We’ll see you in the comments.
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