The holiday shopping season is on the horizon. And the big occasions on every savvy retailer’s mind are Black Friday, Thanksgiving Day, and Cyber Monday.
Black Friday is the biggest shopping season of the year. According to reports, Black Friday online sales reached a record high of $9.12 billion in 2022.
It is crucial for sellers to hire top eCommerce SEO agencies or prepare for Black Friday and Cyber Monday this year to maximize their benefits from this annual event. If not, then you’re missing a golden opportunity.
Black Friday is crucial for the e-commerce industry because it’s a major sales day, meaning you drive many sales. The event can boost your organic traffic and bring new customers. According to reports, Black Friday online sales reached a record high of $9.12 billion in 2022.
Let’s dig into seven engaging Black Friday ecommerce tips to drive sales in 2024. Typically, you should start preparing as soon as possible.
Shoppers always expect excellent Black Friday deals, and you must deliver as they expect. You have to be very strategic about discounts and sales.
Black Friday offers room for eCommerce businesses to capitalize on their sales prospects. It creates a sense of urgency among the shoppers. Go through the below-mentioned ways of reaching new customers with mobile devices:
Strategies for creating a sense of urgency:
Note that customers make purchases when presented with time-sensitive offers. Utilize Holiday marketing strategies such as countdown timers, time-limited discounts, and other scarcity tactics to instill a sense of urgency.
See in the image below where consumers spent their money in 2022:
NIQ survey data
Remember that consumers make purchases from brands they recognize and appreciate. You should customize your marketing strategy by directing your email and social media advertisements to distinct customer segments.
Also, you should provide personalized discounts and recommendations for an enhanced customer experience. Strategies for a customized marketing approach:
Share this content on your website and social media to attract and engage potential customers.
Inform your customers about your Black Friday sale with ample notice, allowing them the time to strategize their purchases and manage their budgets effectively. Utilize channels like your website, social media platforms, and email marketing campaigns to promote the upcoming sale.
Image: Namogoo
Sales promotion strategies:
As an eCommerce SEO agency, make sure the website is user-friendly.
In addition, you should display trust badges, ensure customers can create accounts for easy order tracking, create wishlists, or save favorite items for later. Plus, use clear CTA buttons like “Add to Cart,” “Checkout,” and “Buy Now. Optimize the website for search engines to improve organic traffic. Conduct keyword research, create high-quality content, and optimize on-page elements. Use tools like Google Analytics(GA4) to monitor your site’s performance.
Leveraging the power of marketing automation is crucial and can significantly boost your Black Friday sales.
Let’s see how:
Schedule and automate email campaigns to announce the Savior deals. It reminds subscribers of ongoing sales and the latest ongoing offers.
Use automated marketing tools like “HubSpot, ActiveCampaign, Marketo, MailChimp, and Keap” to segment your customer base. Send tailored messages based on browsing and purchase history.
Start planning your Black Friday social media campaign well in advance. Create a content calendar with specific posts, promotions, and ad dates. Post teaser content and countdowns to Black Friday. Share sneak peeks of your deals and products.
According to dotdigital research in the global ecommerce report Hitting the Mark, 20% of brands still need to offer a guest checkout. This isn’t very pleasant for consumers because they usually have to create a customer account.
At this time, the patience of the consumers is at its lowest while running up to Black Friday; thus, convincing them to create an account may sometimes prove counterproductive.
With a few other avenues left, the customers may be prevented from falling off by offering a faster guest checkout facility.
Yet, another great way to make it easy for customers to shop online is by offering them easy payment options.
Many payment options in the market can help your customers get what they want today but pay later. Then there is an Afterpay feature too.
Customers may have to pay in lump sums after some time or may pay installments at their convenience.
Live chat is a no-brainer when talking about seamless online shopping experiences. Having your agents ready to answer any customer query helps to maximize customer experience.
Related: How to Optimize Forms and Checkout Process for CRO
Black Friday is a golden opportunity for eCommerce businesses to drive their sales and revenue prospects in 2024. But businesses must implement the above strategies during this sneak peak holiday season to tap the opportunity for great revenue generation.
Related: 8 Dangerous eCommerce Marketing Mistakes You Need to Avoid this Holiday Season
Unlock the secrets of Black Friday success: supercharge your ecommerce sales in 2024 with ResulFirst SEO services! Act now and make your business shine!”
Also Read: Top ChatGPT Prompts to Increase E-Commerce Sales in Holiday Season