7 eCommerce Design Trends & Predictions For 2024

Over a decade, the eCommerce world has shown outstanding growth. With the emergence of eCommerce sites like Flipkart, Myntra, and Jabong, the game of online business has been entirely changed and set new trends in the eCommerce industry. eCommerce is not just about buying or selling of products and services, as it involves a complete process to run a business online.

This industry has seen several significant changes in 2015 as we have noticed that customers prefer to visit only those sites that offer them simple UIs because it makes several processes easier regarding sign-ins, payments, and sign-outs. Well, the success of an eCommerce store lies in the way it allows customers to get engaged with its website. Modern eCommerce design provides users easy familiarity as it often happens when a visitor visits a site and quits it quickly just because of intricate designs. Read this article as it will highlight the hottest design trends that eCommerce stores is likely to give a shot in 2024.

Related:E-Commerce Retail Trends 2024

Simplified and Featured Home Page

Design matters a lot and has to be crucial in supporting eCommerce sites. For leaving a great impression and impact on the minds of online audiences, simplifying the home page is the key. Featuring top products on the home page in a simplified manner is a best practice that eCommerce stores did in the year 2015 and will continue to do in the present year, 2024 for attracting and engaging online buyers. This is one among the several trends that are extensively followed by online stores.

Incorporation of Card Designs

Among several design ideas in 2024, one is to use card layouts on your website. A card design often consists of interactive images with catchy lines that coerce users to at least pay attention towards the message that the online store wants to convey. These design models have proved helpful in improving the overall user experience in online shopping. The great features of Google’s material design enable designers to make card designs that are one of the latest website design trends. Designers integrate card layouts to the websites to make it more eye-catching and trendy.

To see inspiration, and how well the card designs can contribute to a website, you can visit the online store Modcloth.

Pop-Ups Advertising

No one likes Pop-ups, not me and not even you. We all know that these pop-up advertisements create disturbances while shopping on online stores. However, web browsers have implemented several techniques to block these kinds of pop-ups which are often called as interrupts. Interestingly, it is expected that these pop-ups will make a comeback on eCommerce sites. Companies consider these pop-up advertisements as one of the most practical and useful marketing tools. Don’t worry; it will not be a huge concern because, hopefully, this time, these pop-ups will be well-designed and offer you some discounts for joining an email list or following some social media profiles.

For instance, you can visit at Dodocase’s website which welcomes you with a pop-up offering a discount on your first purchase.

Enlarged Category List & Navigation

With every passing year, this industry has seen several changes in the design approach. One of the best design trends that already ruled in the last year and is expected to continue in the current year 2024 is the enlarged category list and navigation design. The category list and navigation design have to play a critical role because these are things that an online user first notices. These two things are equally important because a proper and careful design can help you to attract and target more audiences. For instance, if a buyer does not find their products in the relevant and expected category, then he/she will lose interest immediately from the site and continuous bouncing from your site will lead your business towards failures.

Take the example of Macy’s website which facilitates their buyers with an excellent category list and navigation design.

Dynamic Product Descriptions

Dynamic product descriptions will be one of the significant eCommerce design trends in 2024. Various factors such as price, quantity, material, pics, feedback, colors, and many more are taken into account while describing a product on a website. For dynamically presenting the products on the site, designers have to put all the desired information carefully so that design looks perfect and informative instead of looking messy. Moreover, along with descriptions, online buyers will get the functionality to view the products at different angles to judge and identify the products reliably. Clearly presenting information will enhance the trust factor in the minds of the buyers that, compel them to buy the products.

For a better understanding, you should visit Zappos which offers great product views and highlights every single detail along with its benefits.

Excellent Filtration  

Online shopping offers users a broad range of options they usually do not get from visiting physical stores. In the year 2024, we can expect to have an excellent filtration option design. Filtration gives real power to the users by allowing them to narrow their product search as per their requirements and budget. This functionality is the most critical part of any online shop that needs to be designed carefully. To provide distinction in design, web designers always come up with different design ideas.

For illustration, you can visit Etsy. This beautiful eCommerce site offers a search bar with an auto-complete feature that displays sorted results and great filter options.

Extensive Use of Videos & Graphics

We all know that watching videos and graphics is easier than reading a text. Last year, you would have noticed that companies preferred videos and graphics to integrate to their websites to make design highly creative and engaging. For instance, to boost the sale of newly launched smartphones, eCommerce sites use videos and supporting graphics to create a beautiful design that highlights the features of that smartphone. You can consider it as a modern design approach that is likely to continue in 2024 as well.

Once again, Zappos is a good website for viewing videos and graphics.

In the End

Innovation is the key to surviving today’s dynamic and evolving business environment. The points mentioned above will contribute some help if you are an eCommerce SEO company or a web design professional.