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By Ruchi Pardal
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~ 9 minutes read
~ 9 minutes read
Voice search is not something that’s only for the future anymore. It’s here, and it’s growing at a rapid pace. In 2025, voice search is not just asking your smart speaker for the weather, it has become more than that.
It has gained momentum in the past few years, with at least 1 person in 5 utilizing it worldwide.
Not only that, but around 8.4 billion people across the world make use of voice assistants.
Now? It’s a tool that’s multi-device and AI-driven, revolutionizing how we tackle technology.
One of the more recent developments in this sector is that voice search is also transforming how people buy things.
13.6% of people in the United States utilize smart speakers to buy stuff.
A lot of data across the years has taught us that advancements in voice search technology have led to both opportunities and, sometimes, new problems. But it’s always good to stay on top of data like this.
So, let’s dive into the key trends that are set to define the future of voice search.
When voice search started out, it was on smart speakers like Google Home, Amazon Echo, and Apple HomePod. Fast forward to today, this feature is not limited to just one device anymore.
Smart speakers have become an important part of many homes, with 35% of U.S. adults owning at least one smart speaker.
You might wake up and ask your smart speaker to tell you about the news. And then, later, you could be in your car asking the voice assistant to find you a place where you could grab a bite.
The gap that voice search fills is making normal life easier. Imagine this. You’re prepping breakfast while the smart speaker you have tells you the latest news without having to press any buttons. It’s a convenience that rarely many devices can fulfill.
Siri and Google Assistance have the lion’s share of the digital assistants market with 36%. Amazon’s Alexa comes in at last place with only 25%.
Google and Apple are both continually trying to improve the AI behind their voice assistants—Google Assistant and Siri.
The advancements in natural language processing and machine learning over the past few years have helped these assistants to better understand human speech and give results that are relevant.
Google made a series of updates to its AI in 2024 that massively improved the AI’s understanding of context. This resulted in the AI being able to help with follow-up questions in a much better way.
On the other hand, Apple’s focus on privacy while enhancing Siri’s features led to it becoming smarter and having more intuitive interactions.
The 2020 Smart Audio Report found that 28% of people are worried about privacy and their data being misused by smart speaker systems.
In the same report, they found that 52% of people who use smart speakers are concerned that hackers could snatch personal information from them.
This is because more and more people are using voice search to perform tasks that concern personal information.
For example, you could be asking your voice assistant about how much money you have in your account or send a loved one a personal message.
Data security and privacy have become more important as a result. Voice searches becoming more advanced has prompted tech companies to take up more transparent practises and strong encryption protocols.
Whether you manage your own content or work with an SEO agency, staying on top of these security standards is crucial.
Apple’s vision on privacy makes sure that the data Siri uses stays on your device as much as possible. Meanwhile, Google has released a lot of security improvements for its AI, reassuring users that their information is protected.
Also Read: What Is Voice Search And How It Helps Ecommerce Businesses?
Gone are the times when voice search was just in our smartphones and devices in our living rooms. It’s almost everywhere now.
In fact, 62% of Americans over the age of 18 use a voice assistant across every device, according to the 2022 Smart Audio Report.
From smart TVs and watches with voice capabilities to cars and even kitchen devices, voice assistants are becoming more and more present in everyday life.
24% of TV owners make use of the voice-search capability in their TVs and remotes. And 23% of people have voice support for their cars.
This ease of access isn’t just about convenience. It’s also about safety and privacy, all while creating a more seamless user experience.
As voice search is changing the way people look for information, the content you put out on the internet needs to be as conversational as it is informative. Why?
Because 20% of voice searches everywhere are set off by a collection of specific keywords, like “what,” “best,” “how,” and “easy.”
When you ask your voice assistant a question, the AI works to give you a single answer taken from a web page optimized for that query. This means that clear, concise, and well-structured content is crucial.
For instance, let’s say you run a local business. Someone who’s looking to buy from you might ask, “Where can I find the best Italian restaurant near me?” If your website has a dedicated FAQ or an informative local guide, your chances of being picked as the answer are much higher.
The use cases for voice search now cover a lot of different areas, coming far from simple queries through our smartphones.
People today use voice assistants to help them shop, make appointments, and even control smart home devices.
Around 33.2 million Americans used voice search just to shop in 2022.
These real-world applications illustrate that voice search is not a niche technology—it’s becoming a vital part of everyday operations across sectors.
Initially, a lot of people believed that only younger generations would be the ones incorporating voice search technology into their lives.
That may be true because 18-24 year olds are actively integrating voice search into their lives, according to the 2020 Smart Audio Report.
But as recent trends show, voice search has a growing popularity among older users as well. A 2018 PWC report reveals that 25-49 year olds are found to be the main users of voice search.
For many older adults, voice search serves as a bridge to the digital world, making technology more inclusive and accessible.
Voice searches often provide just one answer to a query.
And 43% of voice assistant device owners use it to make purchases online. This means that if you’re a company trying to sell a product, you should make sure that the product information you publish is accurate and up-to-date.
Let’s say you ask your device, “What’s the best smartphone under $500?” The voice assistant scours the web to pull information from sources that it considers most reliable. If your product details are off, you risk losing potential customers.
Not only that, but over 50% of voice assistant device owners don’t mind getting updates and offers from companies. So, detailed product pages, real customer reviews, and updated inventory data not only help voice assistants provide the right answer—they also help the business grow.
In many cases, working with an SEO agency can help businesses maintain high standards of accuracy.
Also Read: Acing Voice Search Technology – How to Master the New World of Search!
Local searches are exploding, and voice search is at the heart of this trend.
72% of people who use voice search devices use the feature to find details about local businesses.
This is because voice searches work really well for queries that are relative to your location.
22% of all voice search queries are locally focused content. So businesses should optimize their Google My Business Profiles or work with an SEO agency that understands local SEO best practices if they want to be featured at the top result of voice search queries.
Finally, AI’s impact on voice search cannot be overstated. Apart from how they’re powering the algorithms behind today’s voice assistants, AI is also revolutionizing how data is taken and given to you.
Because of advancements in deep learning and neural networks, voice assistants are now capable of understanding context, tone, and even sentiment. All this allows for a more seamless and convenient experience. And 86% of smart speaker owners feel that smart speakers help make their lives more convenient.
This leap forward in technology is not only enhancing user satisfaction but also paving the way for innovative applications of voice search across industries.
The future of voice search is indeed bright. And full of potential. Going into 2025, you should expect to see more integrated devices, smarter AI, and a more honed-in focus on privacy and accuracy. Whether you’re just a normal person who’s enjoying the convenience of voice searches or a company looking to optimize your online presence, staying on top of these trends is crucial.
So, are you ready to embrace the next wave of voice technology? Reach out to us to enhance your SEO for voice search.
Statistical Resources:
https://www.synup.com/en/voice-search-statistics
https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/voice-assistants.pdf
https://techjury.net/blog/voice-search-stats/
https://www.statista.com/statistics/973815/worldwide-digital-voice-assistant-in-use/
https://www.demandsage.com/voice-search-statistics/
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