A Keyword planner is essential if you are an e-commerce business owner. It provides you with a list of the keywords that suit your business and is also helpful for the users.
Moreover, the keyword planner helps SEO service providers know the best keywords for their clients for the best ranking of their websites.
According to the studies, 70% of marketers use keyword planners to rank their websites at the top.
For example,
eBay used a keyword planner in 2023 and gained a lot of profit after being top-ranked on Google.
Google Keyword Planner tool is a free tool offered by Google Ads. It helps you recognize the actual keyword you must use for your advertisements. The tool also lets you know the keywords your competitors are using.
Here is the basic breakdown of its key functionalities:
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Here’s how to set up Google Keyword Planner in a few simple steps:
Step 1: Access Google Keyword Planner
Visit ads.Google.com to access the Google Ads account page.
Use your credentials to log into your account if you already have one.
Step 2: Find The Tools And Settings Menu. After Logging In
Select “Keyword Planner” from the drop-down menu under “Tools & Settings.” This will direct you to the Keyword Planner dashboard.
Step 3: Go to Keyword Planner
To decide which key phrases are good, choose Keyword Planner from the device segment.
Step 4: Select Your Objective
Get seek volume and forecast, as well as new keywords, are the two options that Google Keyword Planner gives. Select a choice from these based on your preference.
Step 5: Type the URL and keyword. Enter keywords and terms associated with your business, merchandise, or website within the newly created Keyword section. This can help Google produce the keyword-based totally on input.
Step 6: Filters for Keywords
You can follow suitable keyword filters based on location, language, search community, and data. This enables targeted audience targeting.
Step 7: View Keyword Metrics Keyword Planner provides metrics such as average monthly searches, competition level, and suggested bids for each keyword. Use this information to prioritize keywords that are most relevant to your goals.
Step 8: Save or Download the KeywordsTo keep your keywords directly on your Google Ads account, download them as a CSV document. This lets you use or analyze the key phrases in a while.
Step 9: Make a Campaign Plan:
You can utilize the applicable key phrases you’ve observed to help you organize your Google Ads campaigns. You can estimate capability site visitors, important spending, and greater with the resource of Keyword Planner.
Also Read: Best Keyword Research Tools to Dominate the SERPs in 2024
Opt for “Get search volume and forecasts.”
With this option, you may calculate site visitors and overall performance estimates for specific keywords.
This ultimately saves money and improves the relevancy of your ads.
Targeting this keyword can help you reach a more targeted audience while potentially lowering your advertising cost.
This enables you to analyze the data offline, integrate it into other tools, or share it with team members.
This can help you refine your keyword targeting and eliminate irrelevant traffic.
Google Keyword Planner is still critical for search engine optimization specialists and e-commerce business owners in 2024. It enables you to understand of competitors’ techniques in addition to imparting a huge range of keywords catered to users’ requirements. According to studies, 70% of entrepreneurs rely on it to create websites that rank highly.
Also Read: How to Do Keyword Research for An ecommerce Website?
FAQs
To use Google keyword planner effectively, log in with your Google Ads account and assess the tools from the tool menu. Then, enter the relevant keywords related to your business and products. After this, you can filter the options according to your preferences. At last, select high-performing keywords for your campaigns.
How can I use Google Keyword Planner for free?
You can use the Google Keyword Planner for free by creating a Google Ads account. This grants access to the tools without any additional charges. Sign up, navigate to the tools menu, and explore keyword ideas, search volumes, and competition levels to enhance your marketing strategies without incurring expenses.
Can I use Google Keyword Planner for SEO?
Yes, you can use Google Keyword Planner for SEO. It serves as a valuable tool for the SEO. Providing insights into keyword search volume, trends, and competition helps optimize website content, meta tags, and other SEO elements. Incorporating relevant keywords identified through the planner can enhance your site’s visibility and ranking on the search engine result pages.
What are the benefits of Google Keyword Planner?
The benefit of Google Keyword Planner lies in its ability to effectively guide your advertising and content strategies. Offering comprehensive data on keyword search volumes, trends, and competition levels empowers you to make informed decisions to reach your target audience. Whether for SEO, paid advertising, or content optimization, this tool aids in maximizing the visibility and performance of your online endeavors.