How to Use Google Keyword Planner in 2024

A Keyword planner is essential if you are an e-commerce business owner. It provides you with a list of the keywords that suit your business and is also helpful for the users.
Moreover, the keyword planner helps SEO service providers know the best keywords for their clients for the best ranking of their websites.
According to the studies, 70% of marketers use keyword planners to rank their websites at the top.
For example,
eBay used a keyword planner in 2023 and gained a lot of profit after being top-ranked on Google.

What Is Google Keyword Planner?

Google Keyword Planner tool is a free tool offered by Google Ads. It helps you recognize the actual keyword you must use for your advertisements. The tool also lets you know the keywords your competitors are using.

Here is the basic breakdown of its key functionalities:

• Discovering New Keywords: When you enter your business term in the Google Keyword Planner, it provides you with many new related keywords. Also, you’ll know the keywords that your users are looking for.

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• Search Volume Estimates: The Keyword Planner provides estimated monthly search volumes for various keywords. This helps you understand the potential reach of each keyword and prioritize your efforts.

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• Competition Level: The Keyword planner lets you see the keywords your competitors use or seek. This helps you determine the competition level of the keywords and use them accordingly.

How to Set Up Google Keyword Planner

Here’s how to set up Google Keyword Planner in a few simple steps:

Step 1: Access Google Keyword Planner
Visit ads.Google.com to access the Google Ads account page.
Use your credentials to log into your account if you already have one.

Step 2: Find The Tools And Settings Menu. After Logging In
Select “Keyword Planner” from the drop-down menu under “Tools & Settings.” This will direct you to the Keyword Planner dashboard.

Step 3: Go to Keyword Planner
To decide which key phrases are good, choose Keyword Planner from the device segment.

Step 4: Select Your Objective
Get seek volume and forecast, as well as new keywords, are the two options that Google Keyword Planner gives. Select a choice from these based on your preference.

Step 5: Type the URL and keyword. Enter keywords and terms associated with your business, merchandise, or website within the newly created Keyword section. This can help Google produce the keyword-based totally on input.

Step 6: Filters for Keywords
You can follow suitable keyword filters based on location, language, search community, and data. This enables targeted audience targeting.

Step 7: View Keyword Metrics Keyword Planner provides metrics such as average monthly searches, competition level, and suggested bids for each keyword. Use this information to prioritize keywords that are most relevant to your goals.

Step 8: Save or Download the KeywordsTo keep your keywords directly on your Google Ads account, download them as a CSV document. This lets you use or analyze the key phrases in a while.

Step 9: Make a Campaign Plan: 

You can utilize the applicable key phrases you’ve observed to help you organize your Google Ads campaigns. You can estimate capability site visitors, important spending, and greater with the resource of Keyword Planner.

Also Read: Best Keyword Research Tools to Dominate the SERPs in 2024

How to Use Google Keyword Planner

Discover New Keywords

• Access Keyword Planner: After logging in to your AdWords account, choose “Keyword Planner” from the “Planning“ column by clicking the wrench icon in the top corner.
• Launch a new Lookup: Select the “Discover New Keyword” option when you are in the keyword Planner interface.
• Put the Seeds Keyword Here: Enter initial terms and phrases related to your business enterprise, product, and others.
• Streamline Your Lookup: Indicate your chosen search community, language, and area for targeting. This setting ensures that the keywords generated are relevant to your intended market.
• Examine Potential Keywords: The keyword planner will list applicable keywords and information on competition level, average month searches, and recommended bids. Consider these recommendations to find keywords that are pertinent to your campaign.

Get Search Volume and Forecasts

• Enter Keyword Planner: Return to your Google Ads account and select Keyword Planner.

Opt for “Get search volume and forecasts.”
With this option, you may calculate site visitors and overall performance estimates for specific keywords.

• Type Your Keywords Here: Put the phrases you want to look at right here. You may also enter key phrases and separate them by commas.
• Enhance Your Targeting: As within the previous step, specify your centered options to get the correct forecasts.
• Review the Forecasts: The Keyword Planner will undertake click-through charges (CTR), impressions, click-through fees (CTR), and average cost per click (CPC) for the keywords you’ve selected. Utilize these data to inform your advertising method decisions.

Bonus Strategies and Tips

Save Money

• Utilize Negative Keywords: Identify and utilize negative keywords in your campaign to prevent your ads from showing for irrelevant searches.

This ultimately saves money and improves the relevancy of your ads.

• Focus on Long-tail Keywords: Long-tail keywords often have less competition and cost-per-click than broad keywords.

Targeting this keyword can help you reach a more targeted audience while potentially lowering your advertising cost.

Export Your Data

• Utilize Export Functionality: Use Keyword Planner’s export feature to download a keyword list, search volume data, and forecasts.

This enables you to analyze the data offline, integrate it into other tools, or share it with team members.

• Regular Data Backups: Regularly export your data to ensure you have a backup copy, especially when making significant changes to your campaign or strategy.

Unlock the Extract Data

• Utilize Match Types: Experiment with different match types( broad match, phrase match, exact match) to understand how they affect your keyword performance and budget allocation.
• Analyze Search Term Reports: Review search term reports to uncover the search queries that trigger the ads.

This can help you refine your keyword targeting and eliminate irrelevant traffic.

Understand Your Audience

• Use Demographic Targeting: Leverage demographic targeting options to tailor your ads to specific age groups, genders, parental status, and household income levels.
• Analyze Audience Insights: Utilize Google Analytics or other analytics tools to gain deeper insights into your audience’s behavior, preferences, and demographics. Use this information to refine your keyword targeting and ad messaging.

Conclusion

Google Keyword Planner is still critical for search engine optimization specialists and e-commerce business owners in 2024. It enables you to understand of competitors’ techniques in addition to imparting a huge range of keywords catered to users’ requirements. According to studies, 70% of entrepreneurs rely on it to create websites that rank highly.
Also Read: How to Do Keyword Research for An ecommerce Website?

FAQs

How to use Google Keyword Planner effectively?

To use Google keyword planner effectively, log in with your Google Ads account and assess the tools from the tool menu. Then, enter the relevant keywords related to your business and products. After this, you can filter the options according to your preferences. At last, select high-performing keywords for your campaigns.

How can I use Google Keyword Planner for free?

You can use the Google Keyword Planner for free by creating a Google Ads account. This grants access to the tools without any additional charges. Sign up, navigate to the tools menu, and explore keyword ideas, search volumes, and competition levels to enhance your marketing strategies without incurring expenses.

Can I use Google Keyword Planner for SEO?

Yes, you can use Google Keyword Planner for SEO. It serves as a valuable tool for the SEO. Providing insights into keyword search volume, trends, and competition helps optimize website content, meta tags, and other SEO elements. Incorporating relevant keywords identified through the planner can enhance your site’s visibility and ranking on the search engine result pages.

What are the benefits of Google Keyword Planner?

The benefit of Google Keyword Planner lies in its ability to effectively guide your advertising and content strategies. Offering comprehensive data on keyword search volumes, trends, and competition levels empowers you to make informed decisions to reach your target audience. Whether for SEO, paid advertising, or content optimization, this tool aids in maximizing the visibility and performance of your online endeavors.