Opsource Case Study: Unlock SEO Success with Targeted Strategies

ResultFirst, you magicians, you’ve truly transformed our digital landscape. From an SEO-unfriendly URL to a page load speed that was more tortoise than hare, we were bogged down with issues. But you stepped up and turned our digital woes into a digital wow. The campaign structure, which was once a mystery, is now a masterpiece, thanks to your organizing prowess. The way you sprinkled the magic dust of relevant keywords, influential ad copies, and landing pages, it was like watching a maestro at work. And let’s not forget the A/B testing and ad extensions that added the final touch to this digital symphony. The applause? A whopping 204% increase in website visibility, a 49% improvement in keywords, a 2,459% surge in social traffic, a 600% rise in conversions, and a 125% boost in SEM campaign clicks. Here’s to more magic moments with ResultFirst!”

OpSource

About OpSource

OpSource, Inc. is a cloud and managed services hosting company headquartered in Santa Clara, California. The company also has offices in Ashburn, Virginia, Ireland and India, and data centers in California, Virginia and the United Kingdom. OpSource is now part of the ICT Company Dimension Data, which acquired OpSource in 2011 for its Cloud Business Unit. 

The Challenge

  • The team at ResultFirst identified that the website URL was not SEO-friendly which led to several negative implications for SEO efforts
  • Slow page load speed was impacting user experience, causing higher bounce rates, leading to lower search engine rankings and ROI loss.
  • We also detected poor campaign structure, no conversion tracking, low-quality score and Ads rank, and missing site links
  • Experts also found that the client was having Incorrect campaign types, missing location bid optimization and use of negative and irrelevant keywords.

Business Strategies

  • By making the URL structure SEO-friendly and boosting page load speed, we enhanced the site’s user experience and visibility.
  • We reorganized the campaign structure with conversion and remarketing code placement and optimized ad effectiveness which led to valuable insights for future campaigns.
  • Our team focused on relevant keywords, crafting engaging ad copies, and creating impactful landing pages, thereby boosting brand messaging and audience engagement.
  • The rigorous A/B testing and addition of ad extensions by us further refined the campaign. Plus, ‘performance-based location bid optimization’ ensured the efficient use of resources.

Result

  • 61% Keywords Improved
  • 125% increase in Website clicks
  • 204% improvement in website visibility

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