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Skymet was the first private sector entity to provide weather forecasts and weather graphics to the Indian media in 2003. Skymet is headquartered in Noida, India. Today Skymet provides weather service and graphics to most of Indian media companies in India, such as Zee News, Aaj Tak, Sahara Samay, Mint, Times Now, ABP and The Hindu.

75% Keywords

on Google 1st page

566% increase in organic traffic
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Some competitive Keywords in the program

  • monsoon india
  • weather mumbai
  • weather banglore
  • weather forecast in delhi
  • weather in delhi
  • weather in pune
  • monsoon india
  • rain forecast india
  • rainfall in bangalore

Challenges

  • Skymet Weather, despite being a leading player in the weather forecasting segment, lacked prominence on all major search engines, including Google, Yahoo, and Bing.
  • The keywords targeted by the client had high search volumes, and therefore, it was a steep task to make their website climb the search ladder.
  • With seasonal trends for weather forecasts the competition varies a lot for this industry.
  • Launch multi-language website.

campaign idea

ResultFirst conducted an in-depth website analysis to create a comprehensive SEO strategy that included a series of on-page and off-page activities. We initiated the campaign with on-page activities and made numerous changes to client’s website for making it search friendly. The modifications included: Restructuring the URLs, Optimization of website content, Optimization of image tags, Enhancement of internal linking, Creation of sitemap, Robots update for bad crawlers, 10 Multi-language page creation for the website.

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