Influencer marketing has become a hot topic for marketers today since they have realized how powerful it is. With a high ROI, as much as $6.50 for every $1, it serves as a great marketing channel. It is also less expensive and more efficient when it comes to marketing brand messages in an age where the use of ad blockers is rising.
What is Influencer Marketing?
For a marketer, influencers are people who inspire other people to buy something. They have built trust and respect among their followers over time through their expert thoughts and opinions. And people are likely to follow their recommendations.
But have you ever wondered how do influencers manage to do this? There are many important factors that enable influencers to achieve this: credibility, social proof, salesmanship, relatability to millennials, and of course the attractiveness of an influencer as a celebrity. The stronger these attributes are, the greater the influence a person has.
There is another important factor that gives credibility to an influencer, i. e. the number of fan followers. However, a large following list does not always guarantee success for any influencer marketing campaign. A combination of all of the above-mentioned factors is needed for an effective influencer marketing campaign.
It is therefore essential for a marketer to employ the right strategies while employing influencers in their marketing campaigns.
How to Get Started
The first step towards launching an effective influencer marketing campaign is finding the right influencers. It is always advisable to connect with top influencers from the same industry as yours so influencers can relate to your brand and promote your products easily.
Once you have identified key influencers to connect with, collaborate with them on your marketing strategies and your brand goals. Communicate to them your brand’s message so that they can create content accordingly. Also, build strong, long-term relationships with your influencers so that they are fully dedicated to the success of your influencer marketing campaigns.
Top 10 Influencer Marketing Strategies
Here are a few strategies to guide you:
In order to drive traffic and sales, share coupon codes or discount codes with your influencers that they can share among their followers. This will serve as an incentive for customers looking to buy from you.
Ask your influencers to publish a blog post about your brand or service. When their followers read the post, it will increase brand awareness and drive traffic to your website. Such blog posts are very useful for people looking for information on branded products before making a purchase.
Contests and product giveaways attract a diverse set of customers and inspire them to engage with your brand. Consumers like to participate in such contests and competitions to win gifts and prizes. These activities are fun-filled and sound less promotional than traditional advertising.
For more tactics and strategies, check out the gifographic below that is a comprehensive list of 10 top influencer marketing strategies that every marketer should know.