Read < 1 minute

Are you not able to make the most from your PPC campaigns?

Deep down, do you feel like quitting it? That it’s getting you nothing? That it’s taking you nowhere?

Don’t worry. Here we discuss is designed to help bring your PPC back to track so you can avoid leaking money and grow revenue.

Ready?

  • Set clear goals so you know what you’re targeting to achieve through your campaign.
  • Leverage all match types and negative keywords.
  • Make sure your PPC ad copy is terribly relevant to your target audience and has USP and call to action.
  • Make your landing page simple, user-friendly, relevant and compelling. Refer this and this.
  • More importantly, use a landing page rather than sending your users to your home page.
  • Use geographical targeting to avoid unnecessary wastage of your money.
  • Take care of budgeting and have someone crosscheck the data for you.
  • Don’t just focus on Adwords, leverage Bing Ads too.
  • Invest in remarketing, for it has great potential. And yes, this doesn’t irritate your users as often as you think.
  • Don’t change your bids at random. Set up bid experiments rather.
  • Test, track and measure your results regularly.

Want us to elaborate any of these? Let us know in the comments.

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.