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You may have read our CrazyEgg post about landing pages, in which we discussed five important elements (such as cleanliness, offers, interactive media et al) that make your landing page actually earn attention.

Today, we want to add on 15 more best practices to the list so that you can not just create a landing page, but also sell through it and build your business out of it.


  • Write killer headline, for it’s mostly the deciding factor.
  • Make sure your landing page has one purpose, one message and one action.
  • Use testimonials to help your visitors know what existing clients think of you and make you more reliable in their eyes.
  • Use case studies to help your visitors actually get the feel of what it’s like to work with you and what they can expect.
  • Use trust badges and logos of companies you’ve worked to build your brand’s credibility.
  • Write actionable copy – one that salivates your visitors and makes them really buy from you.
  • Format your landing page in a way that makes it easily digestible.
  • Use contrasting colors to increase its appeal – and your conversions.
  • Create compelling calls to action so your visitors can clearly see the way to becoming customers.
  • Streamline the experience by making it mobile friendly.
  • Use forms with minimum fields to minimize the hurdles for your customers.
  • Provide a clear value proposition to help your visitors decide why you’re best for them.
  • Leverage social buttons to show your visitors you’re everywhere they are and to build more credibility.
  • Clearly show your contact details.
  • Make sure to do A/B testing so you know what works for you and what doesn’t. Remember: what might be a best practice for us may not work for you. So do split test what you do (that too consistently) in order to improve your bottom line.

Want to add on even more landing page best practices? We’d love to hear from you. 

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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