25+ Free SEO Tools List

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Bing Webmaster Tools

Bing Webmaster Tools (Bing WMT) is a free service of Microsoft. It allows webmasters to add their websites to Bing Crawler so they show up easily in search engines. This provides a space for you to monitor the overall health of your website. You can easily track how customers are finding your website.

Source: Microsoft Bing

There’s a range of functionalities to find keywords for driving traffic, impressions, and clicks of those terms, and finally, find the websites linking to your own.

Here are some of the things you can do with this tool:

• Monitor your website’s performance and track the keywords you’re ranking for.
• You can see that Bing crawls or indexes your website.
• Submit your website or new pages that need to be crawled.
• Monitor and resolve potential spam or malware issues.
• You can also disavow links.

2. Data Studio

Source: Simplilearn

Google Data Studio is a powerful business analytics tool used in digital marketing. You can easily create reports and dashboards for further analysis for present marketing trends. Google Data Studio transforms raw data into strategic information for the companies. With the help of in-built data visualization technologies, this tool gathers metrics and indicators to support strategic decision-making in your business.

Here’re are some other activities you can perform with this tool:

• Monitoring performance metrics
• Displaying of great results
• Analyzing data

3. Enhanced Google Analytics Annotations

Source: Chrome web store

Google Analytics Connotation is a browser plugin. It allows you to add notes to your Google Analytics report and gather a more personalized and precise interpretation of your data. By strategically using connotations in your G4, you can easily track the changes made to your website. Then, you can evaluate how these changes affect your site’s organic traffic.

Here are some more activities you can perform using this tool:

• You can easily create connotations for important holidays, Google updates, retail marketing dates, etc.
• You can also develop connotations when your website is offline.

4. Google Analytics (GA)

Source: Microsoft

Google Analytics is an analytics service that allows you to measure traffic and engagement across websites. This tool integrates with Google’s marketing and advertising platforms or products (including Google Ads, Search Console, and Data Studio).

With this tool, you can perform:

• You can run reports and export audiences using the Data API.
• You can configure your accounts, properties, and data streams with the help of the admin API.
• You can send events for server-to-server and offline interactions using the measurement protocol.

5. Search Console

Source: Wordstream

Google Exploration Panel is a gratis utility extended by Google that aids in overseeing, upholding, and resolving dilemmas with your website’s visibility in Google Exploration findings. 

Enrollment in the Exploration Panel is optional for inclusion in Google Exploration findings, yet it facilitates comprehension and enhances how Google perceives your website.

The Exploration Panel offers instruments and synopses for the subsequent activities:

• Authenticate that Google can locate and browse through your website.
• Rectify indexing predicaments and solicit re-indexing of novel or revised content.
• Inspect Google Exploration traffic statistics for your website: How frequently your website emerges in Google Exploration, which exploration inquiries display your website, how often searchers hit upon your website for those inquiries, and more.

6. Keyword Hero

Source: APPSUMO

Businesses use Keyword Hero alongside Google Analytics to see which keywords bring in many visitors. This helps you understand what visitors want when they visit your site, which is super important for doing well in today’s online searches.

Keyword Hero is great for a few reasons:

• First, it gives detailed keyword data, showing all the organic keywords and visitor stats.
• Second, you get a  big-picture view of your best organic search keywords. 

7. MozCast

Source: Moz

MozCast provides you with a real-time weather report and information regarding the turbulence in the Google algorithm. It offers you data analysis of the previous day regarding the indexing.

You can perform a range of activities, including:

• It provides you with SERP history.
• You can check the Google Algorithm Weather Report.
• It is very fast and efficient.

8. Answer The Public

AnswerThe public works on the principle of Google’s autocomplete. It gives you the room to build up a database for millions of searches. This tool tracks information by using seed keywords.

Further, the tool provides you with data in an understandable format that you can use to listen to what people are searching for online.

9. Keyword Planner

Source: Backlinko

Google Keyword Planner is a keyword research tool for advertisers. But you can also use it to find keywords for SEO. It shows you the keywords your competitors are targeting.

In addition, you can discover new keywords, see their estimated search volumes, and learn how much it costs to target them.

With Keyword Planner:

• You can extract absolute search volume data.
• This tool is easy to use for beginners.

10. Keyword Explorer

Source: Ahrefs

Keyword Explorer is a time-saving keyword research tool. It helps you find profitable keywords and organize your keywords into lists. You can research  by thinking about what your potential customers might search for.

The tool offers you:

1. Thousands of keyword suggestions
2. Support in almost 171 countries
3. Accurate search volumes
4. You can see the “Parent Topic” for your target keywords

11. Keyword Surfer

Unlock the power of Keyword Surfer directly within Google search results. Instantly access search volumes, CPC, keyword suggestions, related terms, visibility metrics, and on-page data for every query.

Source: SURFER

Effortlessly create keyword collections to bookmark important terms and streamline your content research. Export collections as.csv files for easy access whenever you need them.

Enhance your content creation process without leaving the Google results page.

Explore more:

• Keyword Surfer offers real-time insights like search volume and CPC directly in Google search results.
• Effortlessly organize and bookmark important keywords.
• Streamline content research without leaving Google results by using Keyword Surfer.

12. Ubersuggest

Ubersuggest is a complimentary Chrome extension. It’s a robust SEO tool revealing monthly search volume, CPC, and competition data for keywords. 

Source: Neil Patel

This extension offers insightful data not only for Google but also for platforms like YouTube, Amazon, and beyond. You can drive  comprehensive keyword insights, including monthly search volume, CPC, and competition data, empowering informed SEO strategies.

It also offers you:

• Access to keyword data not only for Google but also for prominent platforms like YouTube and Amazon.
• Convenient access to powerful SEO tools directly within the browser for enhanced workflow efficiency.

13. Link Redirect Trace

Source: Chrome Web Store

Link Redirect Trace is a type of chrome extension freely available. As a marketer, you can track information related to rel-canonicals, HTTP headers, robots.txt and the basic links. 

In addition, , the feature of “Save Screenshot” is a super addition.

14. Beams Us Up

Image

Beams Us Up is a software specially designed for PPC, SEO, social media, and so on. This tool has not as many features as Screaming Frog, but it provides 100% free crawling.

• Beams Us Up crawls your website
• It identifies various SEO issues and opportunities
• Audits websites, identifies technical SEO issues like duplicate content, broken links, missing meta tags
• Analyzes keyword usage on your website, suggests improvements for keyword optimization 
• Compares your website’s SEO performance with competitors
• Generates XML sitemaps for your website and analyzes your website’s robots.txt file

15. Redirect Path

Source: Chrome Web Store

Redirect Path is a free Google Chrome Extension that can be used to check the individual redirect path of a URL quickly. The URL Redirect Checker follows the same path of the URL.

• Examines HTTP headers for each URL visited
• Provides details on server responses like status codes (e.g., 301, 302), caching directives, and content type.
• The tool traces the complete path of redirects
• It shows every redirect hop from the initial URL to the final destination
• Checks for rel-canonical tags on each URL
• Identifies meta refresh and JavaScript redirects

16. Screaming Frog

Source: ScreamingFrog

Screaming Frog SEO Spider is a powerful tool you can use for website analysis in SEO.  Use the tool to perform extreme SEO in-depth analysis with this desktop-based crawler. You can crawl to the limit of 500 URLs per crawl.

It is popular for:

• Website Crawling
• Data Visualization
• Internal Link Analysis
• External Link Analysis
• Site Audit
• XML Sitemap Generation
• Robots.txt and Meta Robots Analysis
• Page Speed Analysis
• Integration with Other Tools
• Custom Extraction of specific data from web pages

17. SEOlyzer

Source: SEOlyzer

SEOlyzer has the latest innovations in terms of site exploration and information retrieval. With the help of scalable infrastructure, it has the potential to crawl millions of pages and return them to you in a simple, intuitive form.

You can use SEOlyzer for all your technical analyses and solve your biggest SEO problems.

Key features of SEOlyzer:

• Research and keywords analysis
• On-Page SEO Analysis: checks meta tags, content quality, headings, internal linking, and keyword density 
• Identifies backlinks from other websites
• Provides insights into competitors’ keywords, backlinks, and overall SEO strategies
• Conducts a comprehensive audit of the entire website

18. Link Explorer

Source: Moz

Developed by Moz, Link Explorer is the highest-accuracy link index and the most accurate website DA and backlink checker. It’s used to discover backlinks for any of the websites.

Key features 

• Backlink Analysis
• Link Quality Metrics
• Competitor Analysis
• Spam Score
• Anchor Text Analysis
• Providing historical data on backlinks

19. Ahrefs

Source: Ahrefs

Ahrefs is a powerful and widely-used SEO tool designed to help businesses improve their online visibility and organic search rankings. Launched in 2011, Ahrefs has quickly become a go-to platform for digital marketers, SEO professionals, and website owners alike. It provides a wide range of features:

• Analyzing backlinks, and organic search traffic
• Analyzing keywords of any website or URL.
• Providing new keyword opportunities, analyzing keyword difficulty, and tracking keyword rankings
• Identifying and fixing technical SEO issues, such as broken links, duplicate content, and crawl errors

Ahrefs is also used for Site Audit, Content exploration, Competitive Analysis, Backlink Analysis, Content Gap Analysis and more.

20. Majestic SEO

Source: Backlinko

Majestic SEO is one of the most trusted SEO backlink checkers and link-building tool sets. You can use it easily to perform backlink profile analysis and link databases. It is popular for:

• Site Audit
• Backlink Analysis
• External Link Analysis
• Page Speed Analysis
• Competitor Analysis
• Spam Score
• Anchor Text Analysis

21. Backlink Checker

Source: Smallseotools

Backlink Checker is a free tool, which comes in the list of best SEO tools. It is easy to use for starters. You can use it for quick link checks. This tool can check up to the limit of 100 links. Features commonly found in Backlink Checker tools:

• Backlink Analysis
• Link Quality Assessment
• Link Discovery
• Competitor Analysis
• API Access
• Monitoring and Alerts
• Anchor Text Analysis
• Custom Reports and Exporting 

22. Link Reporter

Source: Softpedia

Link Reporter is a handy tool for checking links on websites. It helps users quickly identify broken links, which can impact website performance and the user experience. With Link Reporter, you can efficiently manage and fix your website’s link structure to ensure a smooth browsing experience for visitors.

23. Google Business Profile

You can register your site on Google for free. As an SEO Pro, you can easily create the business profile of your clients or maintain the existing profile. You can also add location maps, office hours, photos etc.

Source: Infront Webworks

24. Geo Sitemap Generator

Source: Google Search Central 

Geo Sitemap Generator is a type of SEO toolset that helps generate geo-specific sitemaps. Using this tool, you can create your geo sitemap and KML files (Keyhole Markup Language format to display geographical data). This tool is great for local SEO purposes, as you can upload KML files to Google.

Key features include:

• Geo-Targeting
• Customization Options:
• Location Data Integration:
• Ideal for Multiple Formats
• Batch Processing
• Validation and Error Reporting
• Integration with SEO Tools
• Analytics and Reporting

25. Local Business Schema (NAP)

Source: Schema App

The Local Business Schema, also known as NAP (Name, Address, Phone Number), is a structured data markup that provides search engines with specific information about local businesses. 

By implementing Local Business Schema markup on their website, businesses can enhance their visibility in local search results and improve their chances of appearing in Google’s Local Pack.

26. Local Search Results Checker

If you’re obsessed with local SEO analysis, then this tool may be instrumental for you. It allows you to find rankings from any location regarding local searches. key features typically found in such tools:

• Location-based Search
• SERP Analysis
• Rank Tracking
• Competitor Analysis
• Local Citation Tracking
• Google My Business Insights
• Geographic Targeting.

27. Moz Local Online Presence Tool

Moz Local Online Presence Tool allows businesses to manage their online presence across various directories and platforms, ensuring consistency in their business information (NAP – Name, Address, Phone Number) across the web.

If you’re in a dilemma about properly using these tools for SEO processes, talk to ResultFirst SEO experts.