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Copywriting strikes many as uphill battle.

However, reality doesn’t agree. In other words, copywriting is not that difficult.

And given your dedicated efforts, it can be one of your best marketing tools (if not the best) – one that helps engage trust and move people from ‘inspire’ to ‘purchase’.

No, its aim is not to fool the buyer – it’s rather to take you closer to them … and make you more transparent and more expressive. So that they can resonate with you, whether or not they buy from you. So that they remember you and are more than likely willing to forge a lasting relationship with you or recommend you to their friends.

Turn scanners into readers

It’s a fact we all know: web readers are scanners.

The challenge lies in converting them from scanners to readers, from readers to customers and from customers to repeat buyers.

But how do you do that?

Write a simple, clear, concise and compelling content. Without any superlatives or self-indulgent crap, mind you.

When it comes to headline, for example, “We take care of all your digital marketing needs” is way better than “We are an award-winning and most sought-after web services consultancy that offers comprehensive, streamlined services to best suit blah blah blah…”

One mistake that even experienced web writers commit here is, they spend all their creative juices on the starting but don’t give much attention to the ending. The problem with this approach: what if the visitor gets impressed by your headline and ends up reading your complete content? Would you be able to convert them with an insincere ending?

Cut adjectives

Adjectives make you look like a sleazy salesman. They exaggerate. They take believability off your copy.

And the fact is, your customers hate to be sold to. They hate even the shadow of a salesman. They hate it when somebody tries to persuade them to spend money.

It is indeed difficult to begin with, as George Orwell eloquently puts it: “[Whoever writes in English] is struggling against vagueness, against obscurity, against the lure of the decorative adjective.”

But once you get over them, you can convey your message in an ever more meaningful manner, for, as Voltaire puts it, “adjectives are frequently the greatest enemy of the substantive.”

Exploit persuasive, hypnotic words

Words, if used cleverly, can, quite literally, prove to be mightier than the sword. Gregory Ciotti lists out 5 most persuasive words in the English language that can help you significantly improve your bottom line:

  • You
  • Free
  • Because
  • Instantly
  • New

Even the word “Imagine”, according to many studies, helps you resonate with the deepest desires of your readers and influence them into buying from you.

Over to you. What’s your favorite copywriting tips? How do you make your readers salivate over your copy? Tell us in the comments. 

P.S. If you want ResultFirst to look after your copywriting needs, we’re happy to help

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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