SEO today forms the backbone of any online marketing campaign. Therefore, it is extremely imperative to keep a sharp eye on the health of the campaign so that it returns more than just satisfactory results and better value on the investment made. Any SEO campaign that is functional without any progress checker plan in place is likely to fall flat and yield downright below par results.
The following section is a guideline towards enlightening you on 4 of the most important metrics that decide the overall health of an SEO campaign and play a decisive role in its success. If you currently have an SEO plan underway, you must go through these metrics.
1. Page Load Speeds
Page load speeds though play a vital role in generating conversions, they are highly important from a search engine result page perspective as well. Web pages that load slow do not soothe eyes of search engines and are more often stamped as a negative site that can have an adverse impact on the overall productivity of your site. Your customers won’t even reach your web page, let alone expecting them to make a purchase from the site. To prevent this, set up a periodic alert to instantly know when your web pages are loading slowly.
2. Server Response Time
Server speed can sometimes prove to be the root cause of slow page load speeds. Server response speed is an extremely vital metric to keep track of, for the reason that they are highly responsible for lowering and enhancing the page load speed. Set up an alert via SEO analytics to know when server response speed exceeds the specified limit.
3. Organic Traffic Changes
Decrements in organic traffic can greatly influence the productivity of your SEO campaign. Make sure to inspect the entire site in order to figure out whether a particular element is causing a decrease or the entire site is responsible for a dip in organic traffic. Also, keep in check the marketing activity for the reason that reduced brand awareness is also one of the driving cause behind lower organic traffic. Once you are able to point out what’s going wrong, it will be much easier to chart out a plan to register a hike in organic traffic.
4. Mobile Device Usage
Since the time people have started to resort on mobile devices for majority of their search engine explorations, the concept of responsive design has become extremely crucial. The website pages must render sharply and accurately on smartphones and tablets as they do on a computer, in order to enhance user-experience. You need to make sure your website opens steadfastly on mobile devices, so that your users get to experience the same seamlessness on handheld devices as on a computer screen.
Above mentioned are some of the basic metrics that are a must to track when looking to monitor the health of a SEO campaign. If you have something to add to this, feel free to leave your inputs in the comment section below.
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