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The world is constantly changing. From heavy desktop computers to sleek mobile phones, the modes of communication have not just improved, they have transformed completely. Considering the population of mobile phones users, it won’t be wrong to say that mobile commerce will take over e-commerce within a few years. Consumers are different and so are their modes of shopping. Some prefer to shop while on the go, whereas, others like big screens and desktop computer experience. Hence, to reach maximum prospects and gather the attention of consumers, it is very important to design a website that can change its layout, according to the channel it is used on.

To survive in the ever competitive market, it is extremely important for businesses to be ready for desktop to mobile change. Regardless of whether it is B2C or B2B, every business needs to understand the importance of responsive website design. However, the fact is, a lot of businesses still do not have a responsive website to cater the new segment. Today, our post will help you understand the importance of responsive website design and why your business requires it.

Mobile usage is exploding

If you remain updated, this heading won’t surprise you. Still, there are numerous businesses that do not consider having a responsive website design for their business. Here are a few stats that may help you understand why most marketers and advertisers emphasize on responsive website design.

– Over 20% of Google searches are being performed on mobile devices.
– In 2012, more than half of the local searches were performed on mobile devices.
– In the United States, 25% of internet users only access the internet on a mobile device.
– 61% of people have a better opinion of brands when they offer a good mobile experience.
– 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.

User experience is the key here

If your marketing strategy includes activities such as blogging and social media, then you must be seeing increase in mobile traffic to your website. A recent study, conducted by ComScore cites that more than 55% of social media activities happen on a mobile device. It is also worth mentioning that, if you are sharing links and content to your website and do not have a responsive website, you are more likely to see high bounce rate, low conversion rate and unsatisfied customers.

SEO Friendly

The most important reason of having a responsive website is that it is Google approved! If you are considering doing SEO for your business, then a responsive website can help you get better rankings and search credibility. Even Google’s Pierre Farr has mentioned that the search engine giant prefers responsive web designs over normal desktop version. Having single URL makes it simple for Google bot to crawl your website, Google’s external link algorithm and also reduces the chance of on-page SEO errors.

Responsive Adapts to Future Devices

Apart from the aforementioned, one of biggest benefits of creating a responsive website is that the size of template is based on the size of screen, not device. So, no matter what device your customers are using, the site will be adjusted according to the size of the device.

Conclusion

The time is rapidly changing. Hence, if you want to make the most of your business and reach maximum prospects, your business should also change. Having a responsive website design has now become a necessity for every business, regardless of its size. Be responsive to create a correct first impression on your customers and prospects.

Have any question in mind regarding this topic? Share your thoughts in the comments section.

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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