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Will you like to spend time on a website that isn’t meeting your purpose?

Certainly not!

In fact, customers don’t take much time to move away from a website that is neither informative nor provides relevant products.

Simply put, your website needs to be useful to your audience being able to retain them on the website.

Conversion rate optimization helps you meet the end goal which you expect your website to deliver- leads!

But is it being given the importance it deserves?

“Only 22 percent of the businesses are satisfied with their conversion rates – Econsultancy.”

Here are five reasons why conversion rate optimization is important:

  • Value for Rising Pay Per Click Costs

With rising PPC costs, the business need results, and that’s where CRO helps.

  • Leverage Increasing Competition

As the competition increases, customers move to websites that are easy to use and are more relevant.

  • Combat Short Consumer Attention Spans

Facts have it that new age consumers spend less time on the site than their previous counterparts and CRO combats this obstacle.

  • Improve Layout

With a proper flow of elements, the customers can reach the relevant information or the product rather quickly. CRO helps in building a logical flow of navigation.

  • Quick Measureable Results

Unlike SEO which takes months to show results, CRO delivers quick results.

Infographic-What Does Conversion Rate Optimization Mean for Your Business

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Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes.

I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.

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5 years ago

Great site you have got here.. It’s difficult to find excellent writing like yours nowadays. I seriously appreciate individuals like you! Thank You For sharing.'
Gajendra Rartolia
5 years ago

ahh, awesome content and deep knowledge gain. Thank a lot for sharing. Please keep sharing your knowledge between us.

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