Easter is one of the most important days for Christians. It is celebrated to mark the resurrection of Jesus from the subsequent dead crucifixion. The revival marks the victory of good over evil, sin, death and the physical body. The festival always falls on Sunday between March 22 and April 25.
The festival may have derived its name from the Anglo-Saxon goddess Eostre whose feast was celebrated each spring. The folk symbols associated with the festival are eggs, which symbolize a new life and the Easter Bunny symbolizing fertility.
Being celebrated on Sunday, it is a great opportunity for families to celebrate the day together. As a marketer, you can reach out to your customers and make their day a special one. Let’s see what you can do for them:
1. Create a Landing Page for the Day
Once you have a landing page in place for the day, you can think of many things to attract families to do more.
It is the image which shows the special offer on the product, especially for the day.
Multiple HD images can make your page attractive. With reasonable price offering for your products or services, your customers will be delighted to hold their family celebrations with your offerings in mind.
Think of a Video Showing Customer Celebrations
Just make a real life video of the families celebrating the day with your products and put it on the website.
Get Some Call to Action Buttons
Having details on the page is one thing, but your page is incomplete if it is not asking the visitors to do something. On Easter day, you can think of a page similar to the one shown below. It clearly indicates the purpose. You can think of your offer as something that will motivate the families visiting this page to DO something. A SIGNUP button makes the users to sign-up with your site. You can do something similar or create your own idea instead.
- Sign Up Now
- Like Us
This button is an expression of interest which may motivate visitors to DO more on your website
**Source: Branding Personality
2. Reach Out via Social Media
It is a festival that is celebrated since ages. If society has come a bit closer due to social media platforms, why to shy in using it on this festival which brings us closer.
A Facebook Page is what you may need to connect. Please Facebook and create an account immediately if you haven’t done so far.
A Pinterest Page can help you visually say it when you find it difficult to say otherwise. Take a look at the following page, and you’ll see how you can do it. To create the account, visit the official website.
Did you forget Twitter?
Just visit the Twitter page and develop a following after registration. Besides, you can also create your profile on the same if you haven’t started as yet.
3. Run a PPC Campaign
Run a PPC campaign on the landing page. You’ll get the results very quickly. Further, you’ll not be dependent on SEO for boosting web traffic. Besides, with a PPC campaign, you’ll reach the right audience as it allows you to choose where and when your ads will appear (Keywords, Location, Website, Device, Time and Date).
4. Oh, This Blog is Interesting!
This Easter, have some well-written blogs on your website. Back your content with a strategy which has a social plan, optimization, enhances engagement efforts. Try to figure out who your target audience is and what you plan to achieve? Do you want to increase the sign-ups or want some special offer to be availed?
You can go beyond writing blogs; you can even have your customers share their experiences on your websites. It is fascinating to read what your customers have to say about your products, the offers, and the benefits you are providing to the family.
5. Send Personalized Emails
Inviting people to your website with offers on e-mails can be irresistible for the recipients. Your email may contain coupons which can be used on the site while making online purchases. Additionally, the coupons sent in the mail can be utilized in the walk-in store to avail the discount. Try using this idea this Easter for the products you want to offer to the families and couples, and it’ll be a success for sure.
6. Live Streaming
It is an idea which can do wonders. You can use the Facebook Live for the purpose while you are having a small event in your store. Another social media platform which you can use for the same purpose is Twitter and Instagram.
Here are some tips for live streaming
- Inform people when you are going live
It is a good strategy to let people know when you are going to broadcast live. It will help them in planning ahead to be all ears.
- Ensure that you are getting enough signals
You need to have an active message before you are going alive. Check your Wi-Fi before you go online.
- Don’t forget a compelling description
With an excellent description of the offer which you are making or discounts, you are providing will ensure buyer’s attention.
- Broadcast for Longer Periods
A longer broadcast period will give more time to people to invite their friends to watch, and this may be even more beautiful.
Using these digital marketing ideas on this Easter, you can make the people have more fun with their families.