Easter is one of the most important days celebrated delightfully in the west. It is celebrated to mark the resurrection of Jesus from the subsequent dead crucifixion. The revival marks the victory of good over evil, sin, death, and the physical body. The festival always falls on Sunday between March 22 and April 25.
The festival may have derived its name from the Anglo-Saxon goddess Eostre whose feast was celebrated each spring. The folk symbols associated with the festival are eggs, symbolizing a new life, and the Easter Bunny symbolizing fertility.
Being celebrated on Sunday, it is an excellent opportunity for families to celebrate the day together. It is another promising opportunity for brands to bring in more sales and garner a better brand presence. Considering the below-mentioned purchase and consumer trends, a creative Easter Day Digital Marketing Campaign can be fruitful for your business.
Let’s see what you can do to power-up your online marketing efforts on this day!
1. Create a Landing Page for the Day
Once you have a landing page in place for the day, you can think of many things to attract families to do more.
It is the image which shows the special offer on the product, especially for the day.
Multiple HD images can make your page attractive. With reasonable price offerings for your products or services, your customers will be delighted to hold their family celebrations with your offerings in mind.
Think of a Video Showing Customer Celebrations
Just make a real life video of the families celebrating the day with your products and put it on the website.
Get Some Call to Action Buttons
Having details on the page is one thing, but your page is incomplete if it is not asking the visitors to do something. On Easter day, you can think of a page similar to the one shown below. It indicates the purpose. You can think of your offer to motivate the families visiting this page to DO something. A SIGNUP button makes the users sign-up with your site. You can do something similar or create your idea instead.
- Sign Up Now
- Like Us
This button is an expression of interest that may motivate visitors to DO more on your website.
**Source: Branding Personality
2. Reach Out via Social Media
It is a celebrated festival for ages. If society has come a bit closer due to social media platforms, why shy in using it on this festival which brings us closer.
A Facebook Page is what you may need to connect. Please Facebook and create an account immediately if you haven’t done so far.
A Pinterest Page can help you visually say it when you find it difficult to say otherwise. Take a look at the following page, and you’ll see how you can do it. To create the account, visit the official website.
Did you forget Twitter?
Just visit the Twitter page and develop a following after registration. Besides, you can also create your profile on the same if you haven’t started as yet.
3. Run a PPC Campaign
Run a PPC campaign on the landing page. You’ll get the results very quickly. Further, you’ll not be dependent on SEO for boosting web traffic. Besides, you’ll reach the right audience with a PPC campaign as it allows you to choose where and when your ads will appear (Keywords, Location, Website, Device, Time, and Date).
4. Oh, This Blog is Interesting!
This Easter, have some well-written blogs on your website. Back your content with a strategy that has a social plan, optimization, enhances engagement efforts. Try to figure out who your target audience is and what you plan to achieve? Do you want to increase the sign-ups or want to promote an offer? Decide on your blogging goal and crack it this Easter.
You can go beyond writing blogs; you can even have your customers share their experiences on your websites. It is fascinating to read what your customers have to say about your products, the offers, and the benefits you are providing to the family.
5. Send Personalized Emails
Inviting people to your website with offers on e-mails can be irresistible for the recipients. Your email may contain coupons that can be used on the site while making online purchases. Additionally, the mail’s coupons can be utilized in the walk-in store to avail of the discount. Try using this idea this Easter for the products you want to offer to families and couples, and it’ll be a success for sure.
6. Live Streaming
It is an idea that can do wonders. You can use Facebook Live for the purpose while you are having a small event in your store. Another social media platform that you can use for the same purpose is Twitter and Instagram.
Here are some tips for live streaming
- Inform people when you are going live
It is an excellent strategy to let people know when you are going to broadcast live. It will help them in planning to be all ears.
- Ensure that you are getting enough signals
You need to have an active message before you are going alive. Check your Wi-Fi before you go online.
- Don’t forget a compelling description
An excellent description of the offer you are making or discounts you provide will ensure buyer’s attention.
- Broadcast for Longer Periods
A more extended broadcast period will give people more time to invite their friends to watch, which is often more engaging. Using these digital marketing ideas this Easter, you can make the people have more fun with their families.