About Brian Mechem

Brian Mechem is COO and Co-Founder of Grin, a software solution for companies who run influencer marketing programs. Grin's software powers some of the best influencer programs in the world, providing insights on ROI and adding efficiency to the influencer marketing process.

Influencer Marketing: Investment and ROI

By: Brian Mechem November 21, 2018

With the rise of adblockers, influencer marketing seems like the only effective strategy for digital marketers. In 2018, marketers have spent almost $1.6 billion on Instagram influencer marketing alone. That’s […]

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10 Influencer Marketing Strategies Every Marketer Should Know

By: Brian Mechem July 02, 2018

Influencer marketing has become a hot topic for marketers today since they have realized how powerful it is. With a high ROI, as much as $6.50 for every $1, it […]

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