For better performance of your online store, and to achieve the best results, you need to leverage the best SEO tools for ecommerce sites. To increase ROI and for your online store, you must follow the best SEO practices that include keyword research, on-page SEO, off-page SEO, link building, and more. It helps you to understand the performance of your eCommerce website, figure out key opportunities and identify areas of growth.

Tools for eCommerce SEO help in achieving these goals by dissecting competitors’ SEO strategies, saving time and money on manual SEO audits, finding the right keywords, tracking SEO progress and KPIs, visualizing and conceptualizing data, and communicating clear ROI.

The Best SEO Tools for e-Commerce Website Optimization

• Google Analytics
• Google PageSpeed Insights
• SEMRush
• Ahrefs
• KeywordsFX
• Moz Pro
• MarketingCloudFX
• Helium10
• SpyFu
• Raven Tool

eCommerce SEO is a promising way to manage different aspects of your campaign. We’ve done some insightful research, and here we’ve listed the top eCommerce SEO tools to manage your online store’s SEO:

• Google Analytics

Available for free, Google Analytics is the first-of-its-kind eCommerce SEO tool on our list. The tool has been designed to assist marketers by providing them with insights into how much organic traffic a particular website generates and how people engage with that site. The tool also helps find out where your website’s traffic comes from and what campaigns bring the best traffic.

In order to access Google Analytics, it is important to have a Google account. After accessing your account, you will be able to track a wealth of worthwhile information:

• Conversions obtained
• Audience demographics
• Audience behavior on your site
• What channels drive traffic to your site?
• A shopper’s checkout behavior
• Their shopping behavior

Google Analytics is useful as it helps you understand how people are interacting on your site. So, you will be able to optimize your shopping experience to increase sales.

• Google PageSpeed Insights

Google PageSpeed Insights is among other eCommerce SEO tools available for free. Don’t be surprised; over $2.6 billion in revenue is lost annually due to slow-loading sites. If your website is loading slowly, it will not rank in Google search results and you will not drive traffic.

That’s where Google PageSpeed Insights comes into the picture. By using this tool, you’ll be able to check the current load time of your website on mobile and desktop. The tool also helps you by suggesting how to improve your site’s load time and how much time you will save by making changes to your site to speed it up. Thus, you will be able to give a better user experience and keep leads engaged on your page. This will lead to an improvement in your site’s ranking in search results.

Also Read: Techniques That Improve Page Load Speed of Your Website

• SEMRush

Next in our list of SEO tools for e-commerce is SEMRush. With the successful integration of this tool, you will never go off track when optimizing your store and conversion rate. SEMRush is a remarkable SEO tool for the eCommerce industry that gives you all the information you need to identify which posts rank highly and which ones need to be improved.

The tool gives you a snapshot of your eCommerce SEO Audit, existing organic and paid traffic, performance in search, backlinks, and more. It can also help you analyze trends over time and even examine how your website is ranking on Google for specific keywords on a real-time basis. Some of the world’s top brands are using the SEMRush tool for keyword research both for SEO and PPC. Similarly, this tool gives chances for on-page and off-page SEO too.

• Ahrefs

Ahrefs is another tool on the list for eCommerce SEO to uncover a plethora of marketing opportunities. Mostly used as a backlink authority checker, it helps you conduct website analysis, keyword research, competitor analysis, link building as well as check keyword rankings.  Moreover, you can analyze SERP history, check ranking history, monitor outbound links, and find link prospects with Content Explorer.

Here’s what more you can do using Ahrefs:

• Do keyword research for search engines
• Analyze internal backlinks
• See ‘clicks’ data and track key metrics
• Compare website’s content
• Get total search traffic estimations
• See backlink growth or decline over time
• Compare website performance with others in the industry
• See keyword click distributions
• Uncover content gaps

• KeywordsFX

KeywordsFX is free and is among the top e-commerce SEO tools. To rank on search engine results pages, optimizing your website with relevant keywords is important. KeywordsFX has been designed to assist digital marketers to find the right keyword terms for their websites.

This tool helps you with better eCommerce SEO optimization by offering better keyword ideas and questions that can further help in content creation. It also allows you to export keywords at your convenience and start sifting through the list to find reputable key terms for your site. With KeywordsFX, you will be able to help your business find relevant keywords and optimize your website in search results.

• Moz Pro

In the eCommerce SEO world, Moz has become a household name in the SEO industry. If you tend to go a step ahead with Moz, then opt for Moz Pro. After all, Moz Pro is one of the most prominent eCommerce SEO tools that can be used for tracking SEO performance. The tool allows you to access a wide range of research tools and resources that can be utilized to better understand SEO and inbound marketing as a whole.

The good thing is that you can use Moz for free for 30 days, and it is very effective for running campaigns to promote seasonal products. The key features of the tool include an excellent resources section, a fantastic research tool, the best way to be aware of important crawler issues, a dashboard with detailed information, and easy-to-understand overall SEO performance.

• MarketingCloudFX

MarketingCloudFX is another popular tool used by eCommerce SEO agencies. If you need to manage and understand the traffic that comes to your website to enhance your search engine optimization strategy, then use this tool. This particular SEO tool for eCommerce allows you to understand what campaigns drive clients to contact your business or submit forms.

Even better than this, you are able to keep track of your keyword ranking and usage. Besides, you can track changes to your website’s search engine visibility. This tool can help ensure whether your eCommerce SEO strategies effectively work to drive traffic to your site or if you need to optimize your marketing tactics for improvement.

• Helium10

Do you want to uncover trends? Are you looking for a tool to find and track keywords for your online retail store? Are you worried because you are not able to outrank your competition and even fail to automate your ads? If so, Helium10 could be the right tool for you. It helps figure out the best opportunities to sell on Amazon and compares and finds products in a comprehensive ASIN database of more than 450 million products. The tool also helps you find thousands of keywords for your eCommerce business.

Key features include giving you detailed information about products, discovering thousands of impactful keywords, and getting access to outside traffic as well.

• SpyFu

SpyFu ranks among the top eCommerce SEO tools that expose the search engine marketing secret formula of your competitors. Whether you need a keyword research tool, an SEO competitor research tool, or a PPC competitor research tool, SpyFu is a combination of all of them.

It is one of the popular tools to rank in search results and drive qualified leads to your site. It empowers you to stay on top of your competition’s SEO strategy, research your competition, and break into their SEO strategy. You can also see what keywords your competitors are using, how many organic keywords they are using, how many clicks they are getting with their keywords, and whether they are running any Google ads.

When you understand what your competitors are doing, then you can improve your SEO strategies and outrank them in the Google SERP.

Also Read: 10 Tips to Attract More Customers in eCommerce Website

• Raven Tool

Raven tools is an all-in-one platform for search engine optimization. It is an excellent SEO and Reporting tool. It delivers accurate data, management, or reports.

Use Raven for several good reasons.

• Website Audits
• Backlink Analysis
• Keyword Rank Checker
• Marketing Reports
• Competitor Research
• Link Building

Raven Tools is also integrated with Google and Facebook advertising, analytics, and goal tracking. Thus, it helps you in analyzing data across social media accounts, email accounts, PPC campaigns, and much more.

Choosing The Best SEO Tool for Your eCommerce Business

While making an eCommerce SEO strategy, your core focus may be to rank your business on the first page of search results and drive more qualified traffic to your site. Using eCommerce SEO tools, you’ll get great help in achieving this goal. The tools enable you to understand the content gap based on your competition, where your site ranks, essential keywords to target, and better content strategy. Because SEO is a very broad term, you may need to trust tools for eCommerce SEO Services to manage your campaign. But, what if you face any challenges and need an expert’s help? That’s where ResultFirst can help. With our SEO professionals, you can feel confident in fixing all the issues related to SEO as we have expertise in optimizing search engine optimization campaigns to boost traffic to your site.

Also Read: How Experts are Using ChatGPT for SEO