Can Mobile Marketing Help B2B Companies Expand Customer Reach?

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Considering the number of mobile users these days, it is not wrong to say that it is time for B2B businesses to become a part of mobile marketing revolution. According to a recent research, B2B organizations allocated mere 1.7% of their marketing budget for mobile ads, less than 0.7% for sending SMSs, and around 1.4% for mobile web and applications. However, most customers including B2B clientele prefer to engage via mobile phone devices and that is why it is important to focus on mobile marketing more than ever.

If you are a business owner who has been inactive in mobile marketing, do not fret. In this article, we will mention a few tips that may help you gather customer attention through mobile devices. Follow our strategies to make sure that all your marketing efforts are rewarded.

Invest in Responsive Designs

To attract maximum customers and increase your investment revenues, it is important for you to create e-mails that can be easily read on a mobile device. According to a recent study, around 43% of e-mails are opened on mobile devices. To be readable on various devices, your e-mail should be responsive. Create an e-mail with wide-graphics that is easily readable on mobile devices. This way, the recipients won’t lose interest in your newsletters because of poor readability.

Brief Messages

Everybody likes to talk about their products and provide as much information regarding a new event to their customers; however, when it comes to sending e-mail newsletters, it is advisable to keep your message precise. The aim of sending a newsletter should be to inform your readers, your real message may get lost if you give too many details. It takes just a few seconds for a customer to decide whether they want to read your newsletter, highlight the news and mention the USPs to attract customers. Keep in mind that numerous calls to action do not work in mobile marketing. Keep it straight and simple.

Mobile Specific Landing Pages

Most mobile owners and marketers love to create exceptional landing pages that include numerous texts and multiple images. This might look appealing to desktop users, but it does not always work in case of mobile marketing. Create mobile specific landing pages so that your customers can make a purchase or take action on their mobile device if they are interested in the message.

Test Before You Spread Your Message

A lot of business owners make the mistake of not testing their campaigns on different devices such as mobile phones, tablets and phablets. It is recommended to always check your promotions before you launch your campaigns. Check your newsletters or landing page on different devices before sending anything to your customers.


Mobile marketing, if done properly, is a great way to expand customer reach. There is a common misconception that Apple rules the tablet market; however, according to recent stats, Android market shares 60.7% vs. just 33.1% for iOS. Make sure that your e-mails are created according to numerous devices used by the customers.

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