Influencer Marketing: Investment and ROI

By: Brian Mechem November 21, 2018

With the rise of adblockers, influencer marketing seems like the only effective strategy for digital marketers. In 2018, marketers have spent almost $1.6 billion on Instagram influencer marketing alone. That’s […]

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Ephemeral Vs Evergreen Content: Are The Tables Turning?

By: Alex Slichnyi August 02, 2018

The dynamic nature of social media begets a constant stream of trends and buzzwords. Currently, the latest buzz concept is ephemeral content, brought by Snapchat’s popularity. Now, other platforms like […]

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10 Influencer Marketing Strategies Every Marketer Should Know

By: Brian Mechem July 02, 2018

Influencer marketing has become a hot topic for marketers today since they have realized how powerful it is. With a high ROI, as much as $6.50 for every $1, it […]

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