Search engine marketing (SEM), a form of Internet marketing, is done to drive traffic by purchasing ads on search engines. It’s the most powerful tool used for website promotion by increasing visibility in search engine results pages (SERPs). This blog category involves recent news and updates about SEM –latest tips and tricks tips to launch Google AdWords Campaign, strategies to improve conversion rates, etc.

Real Estate PPC: How to Lower Your CPC

By: David Freudenberg May 15, 2020

Read 5 minutes Real estate PPC (Pay Per Click) in Google Adwords is a proven real estate marketing strategy going back to the late 1990s. Among the real estate community, many professionals say […]


Single Keyword Ad Group: Advanced Guide of 2020

By: Danya Ayaz April 22, 2020

Read 7 minutes What is Single Keyword Ad Groups? Single keyword Ad Group or simple SKAG is one of the many advertising strategies. In this case, the marketers create individual Ad Groups targeting […]


SEO and SEM: Which one is Better to Increase the Traffic to Your Website?

By: T S Web Smartz January 15, 2020

Read 4 minutes In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have […]

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Social Media: An Indispensable Tool for Your Search Engine Optimization (SEO) Strategy

By: Barrack Diego September 27, 2018

Read 4 minutes Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for […]



By: Zesshan Khalid August 21, 2018

Read 5 minutes The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable […]


Powerful Pay-Per-Click Campaign: The essentials of PPC

Pay-Per-Click Campaign The essentials of PPC
By: Ruchi Pardal July 08, 2016

Read 4 minutes After knowing the fact that Mobile is the future, targeting mobile audience has become the first and foremost preference of the businesses. The emergence of smartphones has changed the face […]


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