Search Engine Marketing

Search engine marketing (SEM), a form of Internet marketing, is done to drive traffic by purchasing ads on search engines. It’s the most powerful tool used for website promotion by increasing visibility in search engine results pages (SERPs). This blog category involves recent news and updates about SEM –latest tips and tricks tips to launch Google AdWords Campaign, strategies to improve conversion rates, etc.

SEO and SEM: Which one is Better to Increase the Traffic to Your Website?'
By: T S Web Smartz January 15, 2020

In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have […]


Social Media: An Indispensable Tool for Your Search Engine Optimization (SEO) Strategy

By: Barrack Diego September 27, 2018

Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for […]



By: Zesshan Khalid August 21, 2018

The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable […]

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Powerful Pay-Per-Click Campaign: The essentials of PPC

Pay-Per-Click Campaign The essentials of PPC
By: Ruchi Pardal July 08, 2016

After knowing the fact that Mobile is the future, targeting mobile audience has become the first and foremost preference of the businesses. The emergence of smartphones has changed the face […]


How to Launch the Effective Google AdWords Campaign

Effective Google AdWords Campaign
By: Abhyudaya Tripathi May 12, 2016

In today’s competitive online space, businesses are putting significant efforts to elevate their brands. Numerous coveted companies rely on digital marketing for their promotion, and that is pretty useful too. […]


Mobile PPC Strategy to Improve Conversion Rate

Mobile PPC Strategy
By: Abhyudaya Tripathi February 23, 2016

Our generation has witnessed significant changes in marketing strategy. If we look back a decade ago and compare from today’s scenario, then we will find, how technology has influenced the […]