Search Engine Marketing

Search engine marketing (SEM), a form of Internet marketing, is done to drive traffic by purchasing ads on search engines. It’s the most powerful tool used for website promotion by increasing visibility in search engine results pages (SERPs). This blog category involves recent news and updates about SEM –latest tips and tricks tips to launch Google AdWords Campaign, strategies to improve conversion rates, etc.

Real Estate PPC: How to Lower Your CPC

Search Engine Marketing
By: David Freudenberg May 15, 2020

Real estate PPC (Pay Per Click) in Google Adwords is a proven real estate marketing strategy going back to the late 1990s. Among the real estate community, many professionals say […]

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Single Keyword Ad Group: Advanced Guide of 2020

Search Engine Marketing
By: Danya Ayaz April 22, 2020

What is Single Keyword Ad Groups? Single keyword Ad Group or simple SKAG is one of the many advertising strategies. In this case, the marketers create individual Ad Groups targeting […]

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SEO and SEM: Which one is Better to Increase the Traffic to Your Website?

Search Engine Marketing
By: T S Web Smartz January 15, 2020

In today’s world, one of the utmost powerful tools used is Web Search. Everyone uses the Internet to find solutions and learn various things around the world. Whether you have […]

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Social Media: An Indispensable Tool for Your Search Engine Optimization (SEO) Strategy

Search Engine Marketing SEO Social Media
By: Barrack Diego September 27, 2018

Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for […]

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10 QUESTIONS TO BRILLIANTLY AVOID SEO ANALYSIS PARALYSIS

Pay for Performance SEO Search Engine Marketing SEO
By: Zesshan Khalid August 21, 2018

The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable […]

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Powerful Pay-Per-Click Campaign: The essentials of PPC

Search Engine Marketing
Pay-Per-Click Campaign The essentials of PPC
By: Ruchi Pardal July 08, 2016

After knowing the fact that Mobile is the future, targeting mobile audience has become the first and foremost preference of the businesses. The emergence of smartphones has changed the face […]

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