Search Engine Marketing

Search engine marketing (SEM), a form of Internet marketing, is done to drive traffic by purchasing ads on search engines. It’s the most powerful tool used for website promotion by increasing visibility in search engine results pages (SERPs). This blog category involves recent news and updates about SEM –latest tips and tricks tips to launch Google AdWords Campaign, strategies to improve conversion rates, etc.

How to Launch the Effective Google AdWords Campaign

Effective Google AdWords Campaign
By: Abhyudaya Tripathi May 12, 2016

Read 4 minutes In today’s competitive online space, businesses are putting significant efforts to elevate their brands. Numerous coveted companies rely on digital marketing for their promotion, and that is pretty useful too. […]


Mobile PPC Strategy to Improve Conversion Rate

Mobile PPC Strategy
By: Abhyudaya Tripathi February 23, 2016

Read 4 minutes Our generation has witnessed significant changes in marketing strategy. If we look back a decade ago and compare from today’s scenario, then we will find, how technology has influenced the […]


A Definitive Guide for Startups: Achieving Success, Online and Beyond

By: Ruchi Pardal December 09, 2014

Read 3 minutes The rapidly-expanding web translates into a world of endless opportunities for every business, but making the most of the platform is always a challenge with more websites joining the battle […]


Why SEO Is Important for B2B Business?

By: Ruchi Pardal December 05, 2014

Read 2 minutes The prospects of B2B and B2C companies are different and so is their approach to marketing. While a lot of B2C businesses implement occasional campaigns and strategies, B2B companies use […]


Search Marketing: What is the future of SEO & Inbound Marketing

By: Ruchi Pardal December 03, 2014

Read 2 minutes In the world of uncertainty, it won’t be wrong to say that change is the only constant. However, no one can predict the future, knowing what’s going to happen right […]

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How to Gain Top Positions on Major Search Engines

By: Ruchi Pardal December 01, 2014

Read 2 minutes The customers have changed today and so are their expectations from your business. Online marketing is becoming competitive these days and gaining customers’ attention is also getting difficult. The constant […]