Search Engine Marketing

Search engine marketing (SEM), a form of Internet marketing, is done to drive traffic by purchasing ads on search engines. It’s the most powerful tool used for website promotion by increasing visibility in search engine results pages (SERPs). This blog category involves recent news and updates about SEM –latest tips and tricks tips to launch Google AdWords Campaign, strategies to improve conversion rates, etc.

11 PPC Best Practices to Avoid Overspending and Increase Revenue

By: Ruchi Pardal November 14, 2013

Are you not able to make the most from your PPC campaigns? Deep down, do you feel like quitting it? That it’s getting you nothing? That it’s taking you nowhere? […]


Achieving Maximum Return on Online Advertising

By: Ruchi Pardal January 28, 2013

During the last decade or so, the internet has transformed into a virtual parallel universe, capable of satiating all conceivable human requisites. In addition to promising the users the convenience […]

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