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It happens! Yes, we are talking about negative (or even nasty) reviews. Even the world’s best known brands like Apple, Amazon, and Google, deal with unhappy customers and reviews every day. And, 41% of companies that experienced a negative reputation event reported a loss of brand value and revenue.

As a digital marketing company, ResultFirst, helps customers maintain their visibility on the net, including services like reputation management. So, imagine our surprise when we received one of the nastiest reviews possible from a customer winking at us from the top of search results for one of our most important commercial keywords, “ResultFirst reviews.”  Here’s how we have tried to handle the situation so far. Hopefully, there are lessons for us and others in our experience.


It all started with a prospective customer telling us that he was concerned about signing up for our services because of a negative ResultFirst review. We started by thanking them for bringing this to our attention. After doing some research, we found out that they were referring to a recent and particularly nasty review on ResultFirst on Yelp. In this particular case, we were able to explain our side of the story and saved the sale. However, we were sure that there were others who were not as forgiving. We had to do something because this review had the best possible visibility on search results as soon as someone looked for “ResultFirst reviews.” Moreover, the matter was crucial because “ResultFirst reviews” as a keyword had a high search volume. We couldn’t let a few bad reviews of ResultFirst take us down and wreck all the hard work we do every day.

Are we really that bad?

After a lot of soul searching, we realized that we had to start with a set of core beliefs to handle the situation:

1. Bad reviews don’t mean WE are bad

We have a hard-working team and 100s of satisfied customers who use our services every day. Although an indicator of a bad customer experience, we cannot let a negative review (or two) determine our worth as a company.

2. Bad reviews means we are “real”

Is a product or service genuine only if it just has five-star reviews? No product or service can make everyone happy. And we had support in this belief. One of our favorite quotes:

“In order to be the best solution for someone, your product/service must be the wrong solution for someone else.”

~How To Deal With Bad Reviews of Your Business Online

3. Bad reviews are a chance for introspection

We viewed the negative review as a chance to find out what went wrong. We are humans and, yes, we make mistakes. It is more important to accept our flaws and avoid future occurrences of the same mistake.

Armed with these set of beliefs, we embarked on building an online reputation management plan for ResultFirst reviews.

Stay tuned to uncover the challenges, strategy and implementation of our ORM to beat the s*@t that happened to us in the form of negative ResultFirst reviews. Read on Confessions of a Digital Marketing Company Part 2: S*@t Happens!

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Vice president with a demonstrated history of overseeing internal operations, building profitable businesses from scratch, maximizing company's operating performance, and achieving financial goals. I have ability to build and scale-up businesses on sustainable foundation of strong, motivated teams, business relationships, and efficient processes.

I am skilled in strategizing performance-based digital marketing initiatives for both B2B and B2C businesses for clients across globe. I love taking on new challenges, playing outside my comfort zone, and enjoy writing about the latest innovations in the industry. I love to share my knowledge with others through articles and blog posts.

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Adrian Ray
4 years ago

Reputation is tricky to maintain. I totally agree with your point, that bad reviews don’t mean we are bad. Looking forward to the next part of this post'
Patricia Newell
4 years ago

“Are we really that bad?” I had asked this question to myself once in the beginning when my startup agency had a terribly bad review. Your approach towards your reputation management sounds logical and inspiring. I will be waiting for future parts of this story.'
4 years ago

good one'
Leslie Herbert
4 years ago

Agencies face a hard time managing reputation. Glad that you’ve come up with your side of the story.'
4 years ago

Really nice post. Thanks for sharing with us..'
Pradeep kumar
4 years ago

Hi ruchi
Replay I read this article very nice information. Thanks you

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