6 Best Mother’s Day Digital Marketing Campaign Ideas Ever

Knock! Knock! Mother’s Day is around the corner, and people have started planning to make this day unique and memorable for their mothers, grandmothers, spouses, sisters, daughters, relatives, and friends.

Being engaged in business, what are you planning to make the most of this coming Mother’s Day? If you haven’t planned anything, start planning now, as you don’t have enough time left.

But why am I emphasizing you to promote your brand on Mother’s Day?

Firstly, more than 84% of Americans said they would celebrate Mother’s Day in some way in 2022.

Americans plan to spend $31.7 billion on Mother’s Day in 2022.

Every business entity knows the art of snatching opportunities in today’s stiff competition. You can sense how companies promote their brands on special occasions to capture maximum attention.

Promoting a brand on special occasions/events has become in vogue, and experts call it a part of Real-Time Marketing. For example, Mother’s Day brings a remarkable opportunity for companies to boost their engagement rates and sales every year.

I showed Ten Best Valentine’s Day Marketing Campaigns in one of the previous blogs. And this write-up will unveil the six best digital marketing campaigns run by companies to achieve the highest brand engagement rates to boost sales.

Also Read: 5 Best Memorial Day Digital Marketing Campaign Ideas For Small Business

Ideas to Attract Customers

Before getting into the details of Mother’s Day’s best digital marketing campaigns, look at this bonus information that will help you attract customers.

Leverage Email Marketing

Tip: Remind your existing clients. Use a compelling subject line, create content that touches nerves, and compel your recipients to pay attention.

Use Social Media Platforms

Tip: Think creatively to start social media campaigns using the most relevant hashtags. Further, you can organize a social media contest, provide tips to followers to make the day memorable or offer a special discount.

Rely on Your Business Website

Tip: Design a web page to organize engaging activities and invite your followers to participate in winning exciting prizes.

I mention my best picks for Inspiring Digital Marketing Campaign Ideas for Mother’s Day.

Hallmark’s #PutYourHeartToPaper

Hallmark, a leading manufacturer of greeting cards in the United States, launched a series of eight videos on Mother’s Day to grab all the attention.

All the efforts behind any campaign can go in vain if it is not executed correctly. A smart brand can drive massive engagement towards it without letting the audience know the motive behind it.

The brand did an excellent job by simply putting the emotional elements of life that attracted and encouraged its customers and followers to open up. It helped the hallmark to fortify the relationship with the audience.

In this video, Hallmark leaves some tears in your eyes with their inspiring TV commercial. It is about a girl with Down syndrome and her mother’s affection and support.

HeyMom, Thank You!

HeyMom! by Google may be released to strike a chord with every mom and child. This video ad campaign for the Google Nest Hub shows how little Angels call their mom for everything: anytime. This also shows your mom is who you go to for help, regardless of age. Though the video is lighthearted, it is extremely effective. It lets moms know when they feel overwhelmed; they can use the Nest Hub to connect with their own mothers.

Maidenform’s Campaign

Maidenform, a US-based leading manufacturer of women’s undergarments, had set the goal to increase brand awareness up to 2 fold. So, they created a sweepstakes-driven campaign and relied on social channels for its execution.

The campaign was engaging in which users were asked to share photos with their mothers. Further, they described how their mothers have “shaped” them using the hashtag #MFShapesMe.

This campaign helped Maidenform to become the center of attraction and leave an impact in the minds of its audience.

Swear Like a Mother

Campaigns with humor elements in them are champions. This short video launched by Kraft Foods chooses a lighthearted approach to what it’s like to be a mother. In this video, Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing, tells moms like her that it is ‘ok’ to swear and let off some steam when you become frustrated. The ad campaign addresses the pressure that mothers feel to be perfect always and that they do not have to be. Occasionally, taking a break and serving your children a boxed dinner of Kraft macaroni is okay.

Mother Dairy’s Campaign

Mother Dairy, an Indian company, has been delivering healthy milk since 1974. On Mother’s Day, they posted a video describing how two small kids took their collected money to present a gift to their mother. But, they do not have adequate money to purchase a gift for their mother. So, finally, they buy a bouquet and gift it to their mother with a glass full of mother’s milk and cookies.

Don’t miss the end of this pretty short and sweet video.

So, in this way, Mother Dairy has shown people how you can find happiness in small things.

A Mother’s Love

A good ad campaign should be relatable to current times. And this campaign is one example. In 2018, Flowers were reported to be the second most sold Mother’s Day gift, with $ 2.6 billion dollars in sales. As a leading flower delivery service provider, Teleflora always creates powerful thoughts in their Mother’s Day campaigns. This ad campaign identifies the struggles moms go through with parenting during quarantine. This video of real families praises how hard and effortlessly moms work for their families under strange situations.

EndNote

The digital marketing campaign ideas, which I highlighted above, show how smartly brands cash out on the occasion of Mother’s Day. I hope these ideas will encourage you to think and create something similar for your business.

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