Knock! Knock! Mother’s Day is around the corner, and people have started planning to make this day unique and memorable for their mothers, grandmothers, spouses, sisters, daughters, relatives, and friends.
Being engaged in business, what are you planning to make the most of this coming Mother’s Day? If you haven’t planned anything yet, start planning now as you don’t have enough time left.
But why am I emphasizing you to promote your brand on Mother’s Day?
Firstly, more than 84% of Americans said they would celebrate Mother’s Day in some way in 2022.
Americans plan to spend $31.7 billion on Mother’s Day in 2022.
In today’s stiff competition, every business entity is well aware of the art of snatching opportunities. You can sense it in the way companies promote their brands on special occasions to capture maximum attention.
Promoting a brand on special occasions/events has become in vogue, and experts call it a part of Real-Time Marketing. For example, every year, Mother’s Day brings a remarkable opportunity for the companies to boost their engagement rates and sales.
In one of the previous blogs, I showed Ten Best Valentine’s Day Marketing Campaigns Ever. And, this write-up will unveil the six best digital marketing campaigns run by companies to achieve the highest brand engagement rates to boost sales.
Ideas to Attract Customers
Before getting into the details of the best digital marketing campaigns for Mother’s Day, just take a look at this bonus information that will help you to attract customers.
Leverage Email Marketing
Tip: Remind your existing clients. Use the compelling subject line, create content that touches nerves, and compel your recipients to pay attention.
Use Social Media Platforms
Tip: Think creatively to start social media campaigns using the most relevant hashtags. Further, you can organize a social media contest, provide tips to followers to make the day memorable, or offer a special discount.
Rely on Your Business Website
Tip: Design a web page to organize engaging activities and invite your followers to participate in winning exciting prizes.
Now, here I am mentioning my best picks for Inspiring Digital Marketing Campaign Ideas for Mother’s Day.
Hallmark, a leading manufacturer of greeting cards in the United States, had launched a series of eight videos on the occasion of Mother’s Day to grab all the attention.
All the efforts behind any campaign can go in vain if it is not executed correctly. A smart brand can drive massive engagement towards it without letting the audience know the motive behind it.
The brand did an excellent job by simply putting the emotional elements of life that attracted and encouraged its customers and followers to open up. It helped the hallmark to fortify the relationship with the audience.
In this video, Hallmark leaves some tears in your eyes with their inspiring TV commercial. It is about a girl with Down syndrome and how her mother’s affection and support for her.
HeyMom, Thank You!
HeyMom! by Google may be released with the intent to strike a chord with every mom and child. This video ad campaign for the Google Nest Hub shows how little Angels call their mom for everything at any time. This also shows your mom is who you go to for help irrespective of how old you are. Though the video is lighthearted, it is extremely effective. It lets moms know when they feel overwhelmed; they can use the Nest Hub for connecting with their own mothers.
Maidenform, a US-based leading manufacturer of women’s undergarments, had set the goal to increase brand awareness up to 2 fold. So they created a sweepstakes-driven campaign and relied on social channels for its execution.
The campaign was engaging in which users were asked to share a photo with their mothers. Further, they described how their mothers have “shaped” them by using the hashtag #MFShapesMe.
This campaign helped Maidenform to become the center of attraction and leave an impact in the minds of its audience.
Swear Like a Mother
Campaigns with humor elements in them are champions. This short video launched by Kraft Foods chooses a lighthearted approach to what it’s actually like to be a mother. In this video, Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing, tells moms like her that it is ‘ok’ to swear and let off some steam when you become frustrated. The ad campaign addresses the pressure that mothers feel in order to be perfect all time and that they do not have to be. Every so often, it is actually okay to take a break and serve your children a boxed dinner of Kraft macaroni.
Mother Dairy’s Campaign
Mother Dairy, an Indian company, has been delivering healthy milk since 1974. On the occasion of Mother’s Day, they posted a video that describes how two small kids took their collected money to present a gift to their mother. But, they do not have adequate money to purchase a gift for their mother. So, finally, they buy a bouquet and gift it to their mother with a glass full of mother’s milk and cookies.
Don’t miss the end of this pretty short and sweet video.
So in this way, Mother Dairy had shown people how you could find happiness in small things.
A Mother’s Love
A good ad campaign should be relatable to current times. And this campaign is one example. In 2018, Flowers were reported to be the second most sold Mother’s Day gift with $2.6-billion dollars in sales. Teleflora, as a leading flower delivery service provider, always spends time creating powerful thoughts in their Mother’s Day campaigns. This ad campaign identifies the struggles moms go through with parenting during quarantine. This is the video of real families and praises how hard and effortlessly moms are working for their families under strange situations.
The digital marketing campaign ideas, which I highlighted above, show how smartly brands cash out on the occasion of Mother’s day. I hope these ideas will encourage you to think and create something similar for your business.
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