Knock! Knock! Mother’s Day is around the corner, and people have started planning to make this day unique and memorable for their mothers, grandmothers, spouses, sisters, daughters, relatives, and friends.
Being engaged in business, what are you planning to make the most of this coming Mother’s Day? If you haven’t planned anything yet, start planning now as you don’t have enough time left.
But why am I emphasizing you to promote your brand on Mother’s Day?
Firstly, 78% of the consumers say that Mother’s Day is important to them – especially during this pandemic situation.
Secondly, 48% of the people shop for Mother’s Day in the last week right as the day is approaching.
(Source: Bing ads)
Besides this, look at these crucial statistics that depict last year’s percentages for the shoppers who plan to buy gifts more than just their moms. (Source: Bing ads)
In today’s stiff competition, every business entity is well aware of the art of snatching opportunities. You can sense it with the way companies promote their brands on special occasions to capture maximum attention.
Promoting brand on special occasions/events has become in vogue, and experts call it a part of Real-Time Marketing. For example, every year, Mother’s Day brings a remarkable opportunity for the companies to boost their engagement rates and sales.
In one of the previous blogs, I showed Ten Best Valentine’s Day Marketing Campaign Ever. And, this write-up will unveil the six best digital marketing campaigns run by companies to achieve the highest brand engagement rates to boost sales.
Ideas to Attract Customers
Before getting into the details of the best digital marketing campaigns for Mother’s Day, just take a look at this bonus information that will help you to attract customers.
Leverage Email Marketing
Tip: Remind your existing clients. Use the compelling subject line, create content that touches nerves, and compel your recipients to pay attention.
Use Social Media Platforms
Tip: Think creative to start social media campaign using the most relevant hashtags. Further, you can organize a social media contest, provide tips to followers to make the day memorable, or offer a special discount.
Rely on Your Business Website
Tip: Design a web page to organize engaging activities and invite your followers to participate in winning exciting prizes.
Now, here I am mentioning my best picks for Inspiring Digital Marketing Campaign Ideas for Mother’s Day.
Seeds [Through Google Glass]: “Thank you, Mom”
On Mother’s Day, Google posted a video, “Seeds [through Google Glass]” to increase brand awareness and product. A 23 years old boy shot this heartwarming video in 10 days in Los Angeles, San Francisco, Tokyo, and India. In this video, he showed his journey to India to surprise his mother with an unexpected visit and the news of this wife’s pregnancy.
The video touched the nerves of millions and inspired them to use Google Glass. The video undoubtedly took Google to the center of the Mother’s Day conversation and also help to strengthen the relationship with existing customers and the audience.
I must say, it was a smart move by Google.
Hallmark, a leading manufacturer of greeting cards in the United States, had launched a series of eight videos on the occasion of Mother’s Day to grab all the attention. All eight videos contain rich emotional content over humor.
All the efforts behind any campaign can go in vain if it is not executed correctly. A smart brand can drive massive engagement towards it without letting the audience know the motive behind it.
The brand did an excellent job by simply putting the emotional elements of life that attracted and encouraged its customers and followers to open up. It helped the hallmark to fortify the relationship with the audience.
Maidenform, a US-based leading manufacturer of women’s undergarments, had set the goal to increase brand awareness up to 2 folds. So they created a sweepstakes-driven campaign and relied on social channels for its execution.
The campaign was engaging in which users were asked to share a photo with their mothers. Further, they described how their mothers have “shaped” them by using the hashtag #MFShapesMe.
This campaign helped Maidenform to become the center of attraction and leave an impact in the minds of their audience.
Pandora’s Unique Connection
Pandora, an international Danish jewelry manufacturer, took a different path on Mother’s day. They had created a video to attract the audience to their new line of personalized Mother’s Day jewelry.
In this video, some children are blindfolded and spun around their mom, and they have to find their mom by feeling their faces and hands. The idea was the perfect mix between sappy and lighthearted. This video can bring a smile to your face when you see how each child correctly identifies the feeling of their mother’s face.
The idea worked so well, as the brand succeeded at aligning emotional sweetness with the product.
Minute Maid’s Campaign
Famous beverage brand Minute Maid also cashed out the occasion of Mother’s Day and attained massive engagement. They created a video in which they asked birth parents how well they were playing their part. The parents were in doubt and had no idea what their kids would say? But, words from their kids had touched their hearts and changed their minds.
Minute Maid had put brilliant efforts towards realizing parents that they are doing better than they think and inspired kids to send their moms and dads that they are #doingood. The content of this video has a tremendous ability to connect you immediately and can even make you cry.
Mother Dairy’s Campaign
Mother Dairy, an Indian company, delivering healthy milk since 1974. On the occasion of Mother’s Day, they posted a video that describes how two small kids took their collected money to present a gift to their mother. But, they do not have adequate money to purchase a gift for their mother. So, finally, they buy a bouquet and gift it to their mother with a glass full of mother daily milk and cookies.
Don’t miss the end of this pretty short and sweet video.
So in this way, Mother Dairy had shown people how you could find happiness in small things.
The digital marketing campaign ideas, which I highlighted above, show how smartly brands cash out the occasion of Mother’s day. I hope these ideas will encourage you to think and create something similar for your business.
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