Read 3 minutes

Creating a website is easy; however, developing a website that is designed for both computer and smart phone users is what requires effort. Although, most business owners are aware of their customers and the ways their prospects use to shop, some are still unaware about the importance of creating a mobile website. This is post, we will focus on the same.

Mobile_View

Why I need a Mobile Site when I already have a good website?

Users have changed and so are their ways of shopping and communicating online. The arrival of smart phones has changed the way we remain in touch with one another. The world is going mobile rapidly, which makes it important to create a mobile version of your website if you have built one yet. If you fail to do so, your competitors will gladly take care of this for you, along with your customers and prospects.

According to the stats, 1 out of 4 (approx. 25%) mobile users expect to access websites from their mobile devices at least once a day. This means that creating a mobile website can increase up to 85% of user engagement for an online retailer. Researchers in the US also suggest that on an average around 51% of website visitors are more likely to do business with an e-retailer that has a mobile website.

 

How to create a mobile website –


Keep it Simple

Mobile screens are small and users do not need additional information that may complicate the process. Hence, it is advisable to give information that they need to purchase a product. This will make the user experience pleasant and simple. Also, too much information can distract the user. Factors to consider

• Find out what users need
• Include a search bar to make it easy to access
• Call to action is important
• Buy now button must be present

Easy to Scroll

Say no to ‘pinch and zoom.’ This will reduce the complication. Pinch and zoom complicate the process and persuade customers to avoid the transaction in the middle. It creates hassle, especially if you are asking your customers to fill a survey, or contact us form.

Use scroll options to simplify the data entry process. Reduce the amount of content and make the text size a little bigger.

Content is still the King

Keep your text short, informative and to the point. Make it catchy! Create user-engaging and memorable phrases that your audience can easily understand, share or tweet. Including testimonials section is also a good idea.

Picture is worth A 1000 Words

Let the images speak. Putting a catchy image is a great way to quickly sum up and spread the message. A right image can definitely speak volumes evoking a visceral experience and connect your viewers immediately.

Scaling

Having a beautiful page won’t help you attain the desired results if it doesn’t scale to different mobile devices present in the market. There are over 500 screen sizes and it is important for your company to design a website that matches all 500.

Conclusion

Creating a mobile website may help you maximize investment returns and change the way online users view your business.

Stay tuned with us for more updates regarding SEO, web designing, or anything happening in the online marketing world

Turn your website into mobile site, get a quote!

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.