Are you excited about selling products online? Do you want to get more traffic and sales to your eCommerce website? If so, make sure people can actually find you when they search for similar items like yours.
There’s no point in having a website with the best products and offers if people are unable to find them while searching. And this isn’t possible until or unless your site ranks in search engines. The higher you rank, the better you get traffic and further ROI. Ecommerce SEO is one of the best possible ways to improve your customer base, and boost sales. In order to achieve higher rankings on SERP, you need to follow the best SEO practices for eCommerce websites.
What is eCommerce SEO?
eCommerce SEO is the method to optimize a website as per search engine guidelines. To rank higher and appear more frequently in search results like Google, Yahoo and Bing, you need to follow their guidelines. This involves tactics like:
- Creating keyword-rich content
- Designing a user-friendly website
- Optimizing page titles and URLs
It’s important because the competition online is fierce, and a large number of eCommerce stores online grows every day.
What are the best practices for eCommerce SEO?
Use Effective Keywords
Make the product information on your site friendly to buyers and search engines. Check that the measurements, sizes, colors, prices, and other information can be easily found, read, and understood.
For websites where visitors come from other regions, it is important to provide measurements in standard, metric, or both. And make sure products are accurate in color and size. It is good to display the product pricing on the site.
If you don’t, shoppers may like to leave the site right away. Though it does not have a direct impact on SEO, this will cause higher bounce rates. The bounce rate is the percentage of single-engagement visits to your site. Google Analytics tracks the number of people who visit your page and leave without viewing other pages on your site.
As a rule of thumb,
- A bounce rate of between 26% and 40% is excellent.
- 41% to 55% is roughly average.
- 56% to 70% is higher than average.
The bounce rate may not cause an alarm depending on the website. It is good to keep product information up-to-date.
Design for Consumers
While designing your site, keep consumers in mind. Despite your desired products and coolest offers, a shopper will leave your site if navigation or searching for products is complex. This will increase the bounce rate. And if search engines detect your site to have a very high bounce rate, it will drop your ranking.
So, your website design is a crucial element. Make sure the site is easy to navigate. It is good to add sensible navigation options or sensible menus that tell visitors what they will see after clicking a link.
Use images sparingly because a long load time affects SEO as a more intolerant person may hit the back button. So, ensure your images are optimized and the site is loading fast.
If your e-commerce website is designed well, you will be able to cut back on bounce rates and encourage users to browse a few more products even if they do not find what they want right away.
Keep URL Structure Clean
Note that good URLs give an equally good user experience to users as well as search engines. In fact, they provide site visitors and search engines with a preview of what the page is about.
URLs can have information like product name, category name, and actions like oblique (/) or dash (-).
Best Practices for SEO-friendly URL Structure.
- Easy to remember
Which of the below URLs is easier and more readable?
Apparently, the first one.
Also, avoid using ‘Stop Words’ like “a,” “and,” “the,” and “of.”
Before creating a URL structure, find keywords to add to the URL because Google scans the URL to ensure where that page should rank in SERPs. It is good for user experience as well as eCommerce SEO.
Use Alt Text in Images
Also known as alt descriptions, alt tags alternative texts, alt text is a written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen due to broken links or other reasons. One of the eCommerce SEO best practices, alt text is a way to use primary keywords on your site.
It is also important because when search engines crawl a website, it is unaware of images or cannot figure out why images are on a specific page. The alt text allows search engines to understand what a particular image is about and why it is appearing on this particular page.
Alt text also helps you describe your image in a way that an individual who can’t see it at all will understand. Why? Because alt text is also used by screen readers to “read” images for those who are visually impaired.
No need to add alt text on images that cannot be displayed. For example, displaying a product image in Flash.
Display Customer Reviews
Do you know customer reviews can boost conversions on your product pages? In today’s digital world, consumers constantly look for insights into which brands they can trust before they buy anything.
Somewhere around 95% of customers read reviews before making a purchase whereas 8% of consumers use reviews to uncover new local businesses. So, display customer reviews on your eCommerce site and let customers speak their minds. This is among SEO Best Practices.
Good thing is that customers naturally use important keywords or their synonyms or long-tail keywords in their reviews. This helps in search engine ranking or sending the right kind of signal to search engines.
Fix Broken Links
Broken links are confusing for both your audiences as well as search engines. Needless to say, links enable Google to understand your site structure and trust that you’re conveying valid information. So, avoid broken links on the site.
However, monitoring all links on thousands of pages manually can be difficult and time-consuming. So, use tools such as Broken Link Checker, Ahrefs, or Screaming Frog. If you make any changes to the URL of a page, set up a 301 redirect to tell search engines that the link has been updated.
Focus On Human Rather than Search Engines
You may likely find that the SEO Checklist here all possesses one thing in common: they focus on real people. The goal of search engines is to provide the best possible results for searchers. Therefore, if you invest time in understanding your potential customers and focusing on their requirements to offer a great experience, you’ll be on your way to excellent eCommerce SEO practices.
In a nutshell, to rank higher, get more traffic and sales to your eCommerce website:
- Find and use effective keywords
- Write sharp product descriptions
- Avoid duplicate content
- Use keywords in the anchor text
- Make your URL structure easy for search engines to crawl
- Use alt text for your images
- Avoid broken links
- Allow customer reviews
Is some important point missing? Please write in the comment box. We’ll add them to this blog post.