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There are some things that are so obvious and rigid that they do not change much even after a decade or two. Then, there are others identifying trends of which is extremely difficult. The future of website design falls under the latter category. Identifying current trends in web designing is like hitting a constantly moving target with a gun. Customer behavior changes constantly, the fluctuations in technology play another important role, and Google keeps updating its algorithm, forcing the designers to change the way they work and design a particular website.

Although, basic factors such as designing a simple website are common, it is not wrong to say that it is not enough. A creatively designed website can help you improve investment returns, attract visitors and turn them into regular customers. Apart from simple websites, here is a list of trends that are likely to stay here for a long time.

Responsive Websites

Customer behavior has changed. Today, more than a large percentage of people use different devices to shop, communicate and read information on your website. Hence, it has become important for designers to simplify and experiment with the design. One way of increasing customer base is to design responsive websites. Here are a few reasons why a responsive design is important –

Google Approves of it

Responsive designs are a great way to get better rankings on Google because these websites get preference over desktop website designs.

Improve Customer Base

If you do not have a website that opens on different devices, you might lose a large customer base that likes to shop on mobile, tablets and phablets.

Save Time and Money

If you have a responsive website, you do not require creating different websites for various devices. Also, if you want to optimize your website for search engines, optimizing one website is better than optimizing 3-4 sites separately; this will save you a lot of money.

Spreading Message

While creating website designs, it is not wrong to say that the way you spread your message and put content on your website makes all the difference. If you have a website that does not have call to action, or the font size, color, or styling is not as per the design of the website, it might not turn your visitors into customers, regardless of the quality of your product and ranking of your website. Here’s what you need to do-

• Use precise headlines
• Convey message correctly
• Always add call to action on every page
• Use minimalist design approach

For any website to look appealing to the users, it needs to have quality content highlighted to spread the message clearly, so it feels sharp and clean.

Measuring Results

Not every business is same; hence, every website should be created differently. It is important to make sure to design a website as per your business specification and customer requirements. If your business is dependent on your product, make sure to highlight the product. Changing the design of a website is an important step; hence, it is important to track how your customers are reacting to it and whether it is helping in better ROI.

As customers have become more tech-savvy, designers get the freedom to experiment with their work. Although, it is too early to claim that the above-mentioned points are the future of website design, but it won’t be wrong to claim that the afore mentioned factors are significant and should be given importance.

Have any information regarding changing web design trends? Share your views with us in the comment section.

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

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