No doubt digital marketing completely changed the approach of modern day marketing. Companies adopt various digital marketing techniques to make their marketing impactful. They choose SEO for long-term sustainable results, PPC for instant results, CRO for conversions, and so on. But no one dares to disregard one crucial factor that matters the most.
And that factor is Quality Content.
A famous proposition “More you tell, more you sell,” seems to be perfect in the context of digital marketing. Without well-researched content, the digital marketing techniques such as SEO, SMO, PPC, CRO, Emails, and others cannot yield the effective business results.
Take a peep at these impressive stats by Jim Yu on Search Engine Watch.
Further, it is being estimated that Content marketing will become a $300 billion industry by 2019.
Now, let’s see how quality content affects different digital marketing channels:
SEO is an integral part of digital marketing, and we all know that it is a collection of techniques that are applied to make a website rank well in SERPs. But, content is the soul of any website and provides a firm base for different digital marketing techniques.
Take a look at the points that will explain why content is crucial in SEO:
- A well-researched content plays a key part in getting high rankings for your website. As timely-updates make search engines to notice your web pages.
- Google loves frequent updates, and it explicitly mentioned in its webmaster guidelines to make pages primarily for users, not for search engines. So, Google wants you to create and publish the content that delivers value to your visitors.
- From SEO perspective, more content refers to the opportunity to insert more relevant keywords, and keywords are the core strength of any SEO campaign.
- Companies use keyword-rick valuable content to their organic traffic that in turn boosts their brand awareness, sales, and ROI.
Having highlighted some key points, now, you would have realized how content is vital for SEO.
SMO is yet another digital marketing technique that allows companies to promote brands on different social channels. Perpetual research and development in the field of web-based technologies have made social media channels a prime destination for marketing.
Facebook’s optimized “Like” button is the recent example that portrays how these platforms are optimizing their features to make social media an ideal place for businesses.
Online users spend their maximum time on social media, and companies have realized this fact. That is why they target these platforms for their brand promotion. However, the thing that makes SMO campaign worthwhile is a high-quality, compelling content.
- Spreads brand awareness
- Helps companies to target the untargeted audience
- Increases engagement rate
- Builds credibility
- Generates leads
- Boosts Sales
- Increases ROI
Any organization creates content to educate and persuade buyers. Nowadays, businesses are well aware of the capabilities of compelling content. Therefore, they deliver buyer-centric content to provide real value to their followers and prospects. A buyer-focused content is something that can increase your brand engagement dramatically that can drive high website traffic. High traffic increases the chances of lead generation and conversion.
Conversion Rate Optimization (CRO) is a technique to optimize web pages for increasing the conversion rate. CRO makes your pages interactive enough to induce visitors to take action in the favor of your business.
But, how content plays a vital part in CRO? Well, for CRO a crisp, concise, and compelling content is created to serve for some specific purposes that may vary as per business goals of the organizations. Whitepapers, case studies, and eBooks are highly used for CRO.
Today, when competition is so stiff, not a single business wants to take any chance. Therefore, they closely monitor the content creation activity so that they can get content that can serve their purposes. Further, businesses never disregard buyer’s journey during the process of content creation, as it increases the relevancy that in turn helps them attain great conversion rates.
PPC expands for Pay-Per-Click, and it is a paid marketing. Unlike SEO, it is something that delivers instant results. Numerous organizations worldwide use this technique to boost sales.
In any PPC campaign, what matters is its content, especially, the way you write your ad. For getting great results, your PPC ad must contain essential keywords along with your killer USP. It will help you attract the most relevant buyers towards your brands. Further, in PPC, you are restricted to word limits, keep only useful words to make it entirely worthwhile.
PPC campaigns are something that requires considerable expertise and careful execution, so it requires crisp and compelling content.
Email marketing is one of the conventional styles of marketing that requires highly quality content. This form of marketing is associated with the shooting of bulk emails with a purpose to get business from the market.
Do you think that someone has the enough time to read your emails? Obviously, no one would like to waste its precious time in reading out your emails. However, still companies managed to get business through this medium, and this can only be achieved with the aid of highly quality content.
The first thing that any of your recipients will notice is subject line. Yes, it is your subject line that determines whether your mail will be given attention or not. So, make it compelling to encourage your receiver to at least take a glimpse of it. The second thing they notice is the length of the email and the proper organization of the content. Therefore, it is advised to not to make your email too descriptive or lengthy, keep it short and simple. Further, organize it in a proper manner. Highlight what you offer and what are the key factors that separate you from others.
Try to touch the nerves of your audience by highlighting their pain points and offer something related to their problems. By doing so, you increase your credibility in their eyes.
All the points that I mentioned above depict how quality content affects all digital marketing factors. Many people say that the notion “Content is the king” is not entirely true. But, it is something that can’t be taken lightly too.
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