How to Do Technical SEO for ecommerce Sites?

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How to Do Technical SEO for eCommerce Sites

Technical SEO is important for eCommerce businesses because it impacts how search engines crawl your website. It allows Google to find and index your pages, which improves the site’s searchability and generates more sales.

Being an element of eCommerce SEO, technical SEO makes your site easy to navigate and free from any technical glitches.

Implement it to attract organic traffic, turn that traffic into customers, and drive more sales conversions.

Here are the essentials that need to be focused on when doing technical SEO for eCommerce sites.

Site Structure & URLs

Site Structure & URL's

Make sure your website structure allows visitors to easily access content.

To do this, make a list of important pages. Generally, category and product pages are among the most important pages in eCommerce sites.

Make these pages just a three-click away from the homepage.

The site structure should be like this:

Homepage > Categories > Subcategories > Products

Avoid subcategories in case of a smaller site. Or, make certain if each product is listed only in one category or subcategory.

What else?

Your URL structure should be simple, consistent, and most importantly short. Try to keep its length under 160 characters.

For example

If you’re selling a Sony Xperia PRO Smartphone, make the URL like:


Breadcrumb Navigation

Breadcrumb Navigation

Breadcrumb is one of the important factors when you do SEO for eCommerce sites. Create breadcrumb navigation – a type of navigation that lets users track how far they are from the homepage or where they are on a website.

Breadcrumb navigation can be seen at the top of a website or just under the navigation bar.

Breadcrumb Navigation

The breadcrumb navigation for your site may look like this:

Home > accessories > headphones

Precisely speaking, breadcrumb navigation is an organized path to get products on your site. This is helpful for both users and search engines.

XML Vs HTML Sitemap

XML and HTML are the two different types of sitemaps. Both have their own importance in best eCommerce SEO practices.

  • XML Sitemaps: XML sitemaps are created to allow search engine robots to correctly index URLs across websites. They’re comparatively more straightforward than the HTML sitemap.

Use XML sitemaps to your site’s information to make it (information) more readable for machines.

Below is an XML sitemap image:

XML Sitemap

In the SEO world, the role of XML sitemaps is to invite search engine bots to crawl a URL.


  • Having an XML sitemap is more of a recommendation
  • It doesn’t guarantee that your page will be indexed
  • It doesn’t showcase your page authority

HTML Sitemaps: HTML Sitemaps are typically designed to help buyers navigate the platform. They’re much easier to understand and allow more options for users to navigate the platform and go deeper into the site.

Below is an HTML sitemap image:

HTML Sitemap

Source: Search Engine Journal

HTML sitemaps are valuable for many good reasons:

  • They make your website more user-friendly
  • They easily organize large websites (over 2000 pages)
  • They serve as a directory for all web pages
  • They let visitors easily find what they’re looking for

Site Load Time

Site Load Time

A hard fact, The possibility of a bounce increases by 32% if page load time goes from 1 second to 3 seconds?

That means if your website loads in three seconds, chances are you could lose around a third of your potential customers. This may sound weird, but it’s true.

eCommerce technical SEO helps improve your site load time. For this, use a tool like GMetrix and check how fast your website loads. You can also see how your site performs, know why it’s slow, and discover optimization opportunities.

If your site load speed is slow, there are ways you can improve it.

  • Minify HTML, CSS, and JavaScript
  • Reduce redirects and image file sizes
  • Enable browser caching
  • Host videos on an external platform

Structured Data

Structured Data and Unstructured Data

Why does structure matter for eCommerce stores?

Because it helps Google understand your pages, products, and websites.

Since Google needs to find what web page it should display in search results, structured data tells it what your site is about.

It is therefore important to add structured data to your eCommerce SEO strategy. Doing so will enable you to improve product listings and rank your site better in search results.

For an eCommerce business, add information like the name of your products, rating, price, and availability.

Structure Data

To find, create, test, and improve your SEO with structured data, use the below tools.


Secure Your Site with HTTPS--

SSL (Secure Sockets Layer) is a standard security technology that creates an encrypted link between a web server and a browser. It is a security protocol.

It protects sensitive information like:

  • Credit card numbers
  • Login credentials
  • Other personal information

Without an SSL, data can be transmitted from the browser to the web server via plain text, which makes users vulnerable to eavesdropping.

How can I identify if my website has installed an SSL certificate?

Quite simple!

Check the URL of your site. If it has installed an SSL certificate, the URL will start with ‘https://’ rather than ‘http://.’

Best example:

eCommerce websites add SSL certificates to secure their online transactions and keep customer information private and secure. SSL certificate lets customers feel secure.

Install the SSL certificate on your website today if you haven’t done yet.

Crawl Budget

Crawl Budget

The number of pages crawled by search engines on your website within a specific timeframe is your crawl budget. This number can differ from day to day, but most probably it remains stable.

How to check the crawl budget?

  • Log in to Google Search Console
  • Choose your website
  • Go to Crawl > Crawl Stats
  • There you’ll see the number of pages that Google crawls per day

Remember, a low crawl budget leads to indexing issues, which can affect your search rankings. If your eCommerce website has a large size, it is important to optimize your crawl budget.

Tips to optimize your crawl budget for eCommerce website

  • Optimize your overall link structure.
  • Remove duplicate content
  • Fix broken links
  • Increase backlinks number
  • Update your sitemap regularly

 Quick Tips for Technical SEO for eCommerce Sites

If your eCommerce store is on Shopify, WooCommerce, BigCommerce, or another platform, much of the work is likely to be done for you. But, regular maintenance and improvement are always the need of hours.

As an eCommerce store owner, you need to focus on the aforementioned aspects of technical SEO. The goal is to identify and fix issues related to SEO right there.

Hopefully, these essentials are excellent starting points to keep your technical eCommerce SEO in order. Give them a try to drive more sales conversions.

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