International SEO: How to Optimize Your Website to Reach Global Audience

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This is the age of digitalization, which makes it important for every enterprise to expand their business to global markets. According to a recent survey, the eCommerce spend around the world is – 30% across the US, and 70% rest of the world. Global competition already exists because the web knows no boundaries. Even if you stick to your local audience, many international prospects might find your website online.

Today, many companies wish to market their products to international audiences, but make the mistake of simply translating the content and redirecting users, not realizing that their standard message might not reach the visitor in a manner they are expecting it to because it won’t resonate with other cultures. In this article, we will guide you through things that you need to keep in mind while establishing an international SEO process for your eCommerce website.

To make the most out of your online business, it is advisable to optimize your ecommerce website as per international SEO standards. Unlike the popular belief, international SEO is not hard or expensive; in fact, the number of monetary and other benefits it may bring is tremendous. Some basic strategies that may help you optimize your website as per international standards are mentioned below –

Multichannel shopping platform

The recent reports show that multichannel shoppers spend around 82% more in each transaction as compared to people who shop in retail stores. Researchers at Deloitte found that multichannel customers that buy clothing, home appliances and electrical items online spend an average of £116 per transaction compared to £64 for those who buy at retail stores.

Multilingual SEO

Sometimes, it is difficult to translate the content present on your website in different languages to provide correct information to the users, due to which, you may lose many customers. International search engine optimization helps you optimize website content in a variety of languages.

Top Level Domains

Some domains are generic, whereas, others are location-based. As per Google, the generic top-levels domains (gTLDs) such as .name, .org, .net, .museum etc . do not necessarily specify a country. Search engines such as Google treat these domains as gTLDs that can easily be geotargeted in Webmasters Tools.

Multiregional SEO

Create optimized content that is specifically tailored to multiple geographic regions.

Mobile commerce

Most consumers today have switched to mobile commerce. The stats show that consumers are increasingly using smartphones to shop online. In 2011, Amazon reported that in the dawn of 2010, they generated over $1 billion from sales via mobile devices. A lot of other consumers are also using their mobile phone devices to shop from e-stores, getting product information, compare prices, read user-reviews and share products with their dear ones.

A/B Testing

Survey shows that around 58% of retailers are currently unable to implement A/B testing into their websites and around 48% say that it is significant to them. A/B testing definitely adds a significant level of intelligence to any e-marketing strategy.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is about increasing sales, or profit a business generates from their online business. By optimizing your website as per international SEO standards, you can improve your CRO.


Regardless of whether your initial steps into international market are modest or ambitious, it is important to understand how your customers think, search and what their preferences are.

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