Improve Website Conversion Rate Through Better UX Design
Technological advancement has brought several changes in digital marketing approaches, and one of them is CRO, or conversion rate optimization. The engagement of an online audience with the website depends on its design, that is, UI (User-Interface). Nowadays, UX (User Experience) web design is a term that has gained tremendous recognition. Having a nicely designed website with a great UI is great for engaging the customers, but if you fail to convert them, then the design is worthless for you. With better UX web design you can make your UI worthwhile to improve your conversion rate.
A user experience design helps you understand your customers in a better way. The UX refers to a person’s emotions and attitudes about using a particular product, system, or service. The UX design helps businesses to improve their brand perception, which puts them ahead in the race of competition. Nevertheless, it contributes to gaining the lifetime trust of the users, which increases your credibility in search engines like Google.
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Simplicity is the Key
Simplicity rules when it comes to web design. It provides ease to the online audience while performing activities like searching for useful information, ordering a product, requesting a service, making online payments, or contacting site admin through contact forms. Great designs offer high engagement, but it is good to avoid making designs too complicated and to focus more on making each and every process simple to boost your online sales. Further, a proper content layout offers excellent readability as it is a valuable contribution that makes your website simple to interact with.
Transparency and Relevancy attracts
Designers incorporate impressive visual designs with clear messages into the sites so that people can easily understand the context of the business. For generating maximum income, a well-designed website must offer online users the opportunity to find sense and relate their requirements. Aside from this, a site should allow uninterrupted and reliable data access to the users to provide ease in finding relevant information. Apart from providing the relevant data, companies should also focus on delivering a clear message to the site visitors. The website must not contain any confusing phrases that compel users to read that message again and again, as it leaves a negative impact on their minds. Consequently, they will never like to visit your website again.
Trust factor is important
For getting higher conversion rates, trust is the factor that needs to play a crucial role. However, the question is how you will be able to earn the trust of your site visitors so that you can compel them to take action in the best interest of your business. Well, it entirely depends on your company’s reliability, the products you offer, and whether the information provided on your website is correct, clear, and complete. Online buyers often worry regarding the misuse of their personal information that involves emails, debit or credit card details, purchase history, etc. If you assure your clients that buying through your website is absolutely a deal without worry, then hopefully they will get convinced easily and have no problem in shopping from your site. Besides this, you can put in the reviews of your existing customers so that the new visitors can get an idea about your products and services.
Inclusion of contact information
Removing unnecessary items from your website and providing a reliable way to get in touch with your patrons is a good practice that contributes to providing a better UX to your visitors. You can offer them the chance to contact you via email, phone, physical address, fax, etc. Using captcha is a good practice, but personally, I recommend you mention your phone number and email address in the footer section of every page. Furthermore, you can add a live chat tool to allow your valuable patrons to get in touch with you in the case of immediate queries without wasting a single minute.
Reduce Error Messages
Some of the common traits of poor UXs involve missing files, inappropriate sentences, or misspelled words that can totally turn the views of the potential customers into the negative ones that lead businesses to face failures and disappointments. A bad UX design can put you in great trouble and may spoil your brand image in such a manner that sometimes it becomes difficult to make visitors revisit the websites. Thus, the famous phrase “First impression is the last impression” seems to be true in this scenario because whenever a user visits your site, he/she first interacts with your content. That is why the content is treated as an essential element of a great UI. Putting good content on your website helps in improving the overall UX for visitors.
Streamline the Process
While interacting with any internet site, users engage in several processes that include check-in process, checkout process, buying process, conversion process, and even learning the process. In today’s fast-paced business environment, it is advised that you should streamline the process to make the processes quick and easy for the visitors. By doing so, you are simplifying your process by creating a great user experience. You cannot deny the fact that people prefer purchasing products online because they did not have enough time to spend in visiting a real shop. Thus, you should choose a way to simplify the process instead of making it complex.
Remove broken links
Modern users have become fed-up of the error 404. This error not only frustrates users but also make them feel helpless. Broken links are the biggest stumbling block that hinders your conversion rate because this error often compels users to leave the website immediately and move to the website of competitor’s. Thus, to retain buyers, you should incorporate various tools on your site that are available to get rid of error 404. You can prompt a search tool on 404 pages with other useful links to your website, or you can allow users to contact you.
Give a Real-life Touch
Humanizing websites is a great way to give a realistic touch to the sites that help to earn the trust of the visitors as they find themselves more engaged and familiar when they see people like them portrayed on the website. It creates an emotional connection with your design and content.
Apart from all these points mentioned above, there are several ways to improve website conversion rate with the help of a great UX design. Thus, the need of better UX design should not be overlooked as it yields outstanding growth in sales and conversion rate.
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