Read 2 minutes

We all know that Google has been counting social singles as a ranking factor for quite a while now. We also know it’s one of those factors that’d most likely increase its significance over time.

A recent research by Moz’s Cyrus Shepard caused a kind of stir in the industry, claiming that Google Plus posts pass great SEO value and are more important ranking signals than Facebook shares, likes or comments. Though Google’s Matt Cutts debunked the research on Hacker News, many SEOs still suspect that it may be true to the most extent (especially in the world that’s hyper-personalized and where it’s so hard not to be logged in on Google).

Now Shepard, of course, is not the first one to have made such a claim. The point we’re trying to make here is that cracking Google’s algorithm doesn’t matter much. That’s because it’s not the surefire way to success, as we know Google changes its algorithm over 500 times a year.

Even if Shepard is 100% right, it’s of no use if we keep on creating mediocre products and mediocre content. Because that doesn’t (and will never) get you +1’s.

After all, it’s all about being remarkable in every way, so that you’re being sought and not just being found.

It’s about making a product that people love and tell the world about, not just on Google+ but on the platforms you’ve never ever optimized.

It’s about creating content that resonates with and provides value to those who may be your prospects or are related to them.

So the answer to the question we posed in the title – Is Google Plus the Best Way to Rank in 2013? – is it doesn’t matter.

And we don’t think it’s a must to remind you that Google+ however is pivotal (if not everything) to getting you more of your online marketing.

Thought we’d conclude with some Google+ best practices:

  • Make sure you’ve a Google+ button on your website.
  • Use hashtags to join relevant conversations or to make something trending.
  • Join hangouts so your prospects can contact you directly.
  • Join relevant communities.
  • Be proactive when it comes to engagement.
  • Link relevant keywords on your About page back to your products.
  • Post quality content more 3-4 times so that people from different time zones are able to see it.
  • Make use of images and videos to make your posts more interactive.
  • Claim Google+ authorship for headshots in SERPs and for higher rankings.
  • Use Ripples, a Google+ tool, to measure your success and discover new opportunities.

What do you think about Google+? We’d love to hear from you. 

Experienced Vice President with a demonstrated history of building profitable businesses from scratch up. I have the ability to build and scale up businesses on the sustainable foundation of strong, motivated teams, business relationships and efficient processes. A team player who believes in managing teams with empathy. Loves multi-tasking and solving problems on-the-go. I have a proven track record of building integrated digital marketing strategies that give business-impacting results.
She is an experienced writer who has written content on different topics such as technology and the healthcare industry etc. She enjoys writing about the latest innovations in the industry and loves to share her knowledge with others through articles and blog posts.

I love taking new challenges and playing outside my comfort zone. Skilled in strategizing performance based data driven digital marketing initiatives for both B2B and B2C businesses for clients across the globe.

0 0 votes
Article Rating
Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.