In today’s competitive online space, businesses are putting significant efforts to elevate their brands. Numerous coveted companies rely on digital marketing for their promotion, and that is pretty useful too. But, when it comes to getting instant results for your business, paid marketing still has no match. Paid marketing is an excellent technique to drive an enormous amount of traffic to your website.
Google AdWords, a service offered by Google for businesses to put their ads on the Google pages and its advertising network. Being engaged in business, you certainly don’t want to waste your valuable time and efforts in doing something that doesn’t drive desired results. Therefore, it becomes mandatory for you to pay proper attention if you are planning to launch Google AdWords campaign for your business as it is a paid marketing.
This blog throws light on starting a Google AdWords campaign in the best and efficient manner. Let’s take a look, how it can be done:
Claim Your Google AdWords Account
Before getting off to a good start, first, you need to sign up Google AdWords to claim your account. During registration, you need to be prepared with all the financial information such as bank credentials to enable Google to receive the amount for your Ad campaign. Once you completely set up your account, you can start your Ad campaign by clicking the Create button.
Set Desired Location
Make your ad campaign worthwhile by setting up the location you want where you think you can find your majority of the audience. Otherwise, you will misuse your valuable time and money if you choose an irrelevant area. In case, you do not know which area you should target, then research it well before starting your campaign. Do not research in a hurry, take your time else your campaign may end in fiasco.
Fix Your Budget
Determining of the budget is a pretty crucial step in Ad campaigns. You cannot deny the fact that Ad campaigns require a significant amount of money to make it successful. Moreover, you certainly do not want you bank account to get emptied for all the paid clicks. Therefore, you have to be on a budget. Google AdWords enables you to control your budget by allowing you to set the bids for clicks manually.
Identify the Taste of the Audience
If you do not know whom to target (audience) and what they like, then you are on the wrong path and will not get any success. The success of an Ad campaign heavily depends on your target audience. Thus, it is important to recognize your audience and their demands.
The reason behind it is pretty simple to understand, if the customers you are thinking to target is not searching for the products or services you offer, then the Ad campaign will not work for you.
Create a Powerful USP
Unique Selling Proposition (USP) is something that differentiates you from the crowd. By creating a compelling USP, you can not only generate tremendous traffic from qualified prospects but also improve your conversion rates. Aside from this, a strong USP can totally overshadow the price based comparison shopping, and can prove a game changer for your business. By using USP, you can give compelling reasons to your customers that why prospects should choose you. If you succeed in convincing your buyers, then the price will remain a secondary issue, and it enables you to earn more profit than your competitors without hurting your sales.
Write a Compelling Ad
Among several important aspects of Ad Campaign, one is to write a compelling Ad. You can incorporate your USP with an appealing piece of content to inveigle potential buyers. Always write an Ad that supports your campaign, clearly states the purpose, and motivates buyers to visit and take actions for the best interest of your business. However, you will get only 25 characters to create the headline. Make sure you use your target keywords because online audience uses keywords while performing online searches. Moreover, after creating a headline, you will get 35 characters for second and third lines, and it is advised to point out the benefits to bringing your prospects closer to your offer.
Never Overlook Mobile Users
Last year, mobiles had surpassed desktops and laptops regarding online searches, and searches through mobile devices will continue to grow in the coming times as well. Thus, overlooking of mobile users may lead your campaign towards failure. Therefore, target mobile audience to make your Ad campaign successful in all aspects.
Add Important URLs
It mainly involves display URL and destination URL. It is advised to use display URL that you want your audience to remember, and it may be your home page. If we talk about the destination URL, then it is a page where online audiences want to arrive. Thus, never set your home page URL as the destination URL because home page usually contains the information regarding your products and services. If you drive your audience to your home page, it may leave them in a great confusion as they will not be able to find the page they were looking for. Therefore, understand the difference between these two important URLs to avoid the big gaffe to mislead buyers unknowingly.
It is all about competition, so avoid taking it lightly. Use the most relevant keywords to target ready-to-buy audience. There are three types of keywords targeting namely exact match, phrase match, and broad match. First, analyze your purpose well then depending upon your requirement always consider using the keywords that can take the online audiences to the exact page they are looking for to boost your online sales.
Further, always use negative keywords to prevent unnecessary clicks on your Ad and to save much money.
Track conversion rate to calculate the ROI for the amount you invested for your Ad Campaign. Conversion tracking is pretty essential for any business that is running Ad campaign. With the aid of conversion tracking, you can notice which keywords are exactly working and triggering sales. Proper monitoring and tracking allow you to get the idea about the areas you need to work.
I have tried to cover the important points that can help you to launch the Effective Google AdWords Campaign. By following these points, you can make your Ad campaign highly efficient and fruitful.
Planning to launch AdWords campaign, ResultFirst can suggest the most fruitful ideas to make your campaign a grand success. Send your queries through our contact form.