This post stems from a tweet from Brain Carter that we recently came across. For those who don’t know, Brain is a bestselling author, a keynote speaker and a respected marketer.
Here’s what he tweeted: “SEO 2014 = cuckolded eunuch… now just one less powerful arm of all digital marketing.”
So, has SEO really become “cuckolded eunuch” and/or “one less powerful arm of all digital marketing”?
We think Brain is coming from the recent shift from SEO to inbound marketing, which includes not just SEO but also content, PPC, conversion and other channels that don’t interrupt a user’s flow.
And Brain ain’t the only one with this opinion. There are hundreds of marketers who think SEO, if seen in the truest sense, has been losing its significance for quite a while – authorities like Rand Fishkin and Dharmesh Shah are promoting the concept of inbound marketing in full swing.
The problem is, SEO is evolving, and most of us are perceiving it as SEO is dying or SEO is dead. What used to be mostly about links and rankings has today evolved into something that focuses on authority, social, content and above all user experience.
We have been doing SEO for quite a while now and have been through the SEO is dead rants and chants many, many times. But the fact remains: SEO is still alive. Google still recommends it. We’re still helping businesses grow online through it. And it ain’t going anywhere in the future, too.
Evolved SEO may look entirely new, but saying that it’s not that important (or dead) is as stupid as saying that the population is growing, so the human race is dying/dead.
What do you think about it? Do let us know in the comments below.