The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates.
What Is SEO?
SEO (search engine optimization) is the process of optimizing a website so that it can be ranked higher in the search results by Google, Bing, Yahoo, etc. It has two aspects – on-page SEO and off-page SEO.
On-page SEO is a process through which you optimize a site by improving its elements, such as content, images and videos, code, structure, etc. On the other hand, off-page SEO is a set of practices that refer to improving a site’s reputation through external sources, such as link building, blog posts, posting on social media, and similar.
Evolution Of Search Engines’ Algorithms
Today, Google is the world’s leader when it comes to online search. It controls 92.59% of the mobile and 72.87% of desktop traffic.
Over the last two decades, Google released countless minor and major updates to its search engine, among which the most notable were Panda, Penguin, and Hummingbird.
Each of them brought new, significant changes which have disrupted the SEO industry. Needless to say, everyone involved in the SEO industry had to closely follow and study these changes and adjust their websites accordingly. Failing to do so would entail degraded rank in the search results.
According to a 2018 research published on HubSpot, Google is responsible for 94% of the organic traffic, while being ranked among the first results brings 34% CTR for desktop and 35% for mobile traffic.
Irrespective of what you know about SEO, the infographic below will take you through the 72 stats that will give you a better understanding of this industry.
Here is what you will learn:
- Important SEO stats and trends;
- Evolution of search engines and their ranking algorithms;
- Impact of search engines on the market;
- Search engine trends;
- Ranking factors and advantages on ranking on Google.
You will also read about useful hacks that will help you to make the most out of your SEO strategy.