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The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates.

What Is SEO?

SEO (search engine optimization) is the process of optimizing a website so that it can be ranked higher in the search results by Google, Bing, Yahoo, etc. It has two aspects – on-page SEO and off-page SEO.

On-page SEO is a process through which you optimize a site by improving its elements, such as content, images and videos, code, structure, etc. On the other hand, off-page SEO is a set of practices that refer to improving a site’s reputation through external sources, such as link building, blog posts, posting on social media, and similar.

Evolution Of Search Engines’ Algorithms

Today, Google is the world’s leader when it comes to online search. It controls 92.59% of the mobile and 72.87% of desktop traffic.

Over the last two decades, Google released countless minor and major updates to its search engine, among which the most notable were Panda, Penguin, and Hummingbird.

Each of them brought new, significant changes which have disrupted the SEO industry. Needless to say, everyone involved in the SEO industry had to closely follow and study these changes and adjust their websites accordingly. Failing to do so would entail degraded rank in the search results.

According to a 2018 research published on HubSpot, Google is responsible for 94% of the organic traffic, while being ranked among the first results brings 34% CTR for desktop and 35% for mobile traffic.

Irrespective of what you know about SEO, the infographic below will take you through the 72 stats that will give you a better understanding of this industry.

Here is what you will learn:

  • Important SEO stats and trends;
  • Evolution of search engines and their ranking algorithms;
  • Impact of search engines on the market;
  • Search engine trends;
  • Ranking factors and advantages on ranking on Google.


You will also read about useful hacks that will help you to make the most out of your SEO strategy.


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Josh Wardini, Editorial Contributor and Community Manager at With a preliminary background in communication and expertise in community development, Josh works day-to-day to reshape the human resource management of digitally based companies. When his focus trails outside of community engagement, Josh enjoys the indulgences of writing amidst the nature conservations of Portland, Oregon.

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3 years ago

Thanks for the information, it is very useful for new bloggers who are trying to be sucessful.'
Prashant Srivastava
3 years ago

This is a well-written and very informative post that I was actually looking for. I have now become a regular reader of ResultFirst blog.'
Jhavinder Thakur
3 years ago

Thanks for the great information sir….'
3 years ago

Thanks for the post it easily helped me to understand the important parts. I hope you keep posting.
This post is very helpful. Thank you for sharing.'
Jitendra Kr.
3 years ago

Very informative infographics for the persons who want to rank their website in Google. Any one can understand Ranking factors in easy way. I bookmarked your post for future reference.'
Anish Kumar Singh
3 years ago

Excellent Post
Looking forward to your further tips on similar topics….. Heap of Thanks
Extraordinary article and data continue sharing more!
I really appreciate it.'
Jasmeet Singh
2 years ago

Ohh wow! What a well-defined article you have written. You have covered all the important points, step by step. Great approach and it’s gonna help beginners to understand how SEO works.

Thanks for sharing this wonderful article… 🙂'
IT Plus
2 years ago

Wow, I have never seen this type of blog earlier it is something unique like an infographic but I seriously want to give a salute to you man what an important statistics you mentioned as it will help many of the digital marketers.'
Acharya Anu
2 years ago

Great Post. Thanks for sharing.

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